The new 2019 Subaru Ascent 3-Row family hauler doesn’t arrive at U.S. dealer showrooms until this summer, but they can be pre-ordered now. We have heard one Subaru dealer, has already pre-sold their entire allotment of new Ascent vehicles.
According to a tip Torque News received from a source who works at the dealership, the new Ascent is a hot item already for the brand. She told us they were allocated 31 new Ascent family haulers and 4 days after they could be pre-ordered, all 31 have been sold. Families who want one will have to either put their names on a list or wait until more arrive sometime this summer.
The all-new Subaru Ascent is being built at the revamped Subaru plant in Lafayette, Indiana, Subaru of Indiana Automotive (SIA). The plant has already undergone a major expansion nearly doubling production capacity. This year, they are set to produce 342,000 Subaru vehicles, which in addition to the Ascent, the production includes the Subaru Outback wagon, new Impreza compact sedan and 5-Door hatch and the Legacy sedan.
Based on current trends, Subaru may not be able to build enough of the new Ascent 3-Row crossovers to satisfy the demand for the new flagship model in the U.S. and Canada. Subaru expected the new Ascent to be a big hit with North American families and they could sell more than 60,000 of the new family-sized SUVs in the first year.
Ascent pre-orders are mind-blowing
Subaru figures to cash in on the crossover craze that is driving their sales to new records every year. Subaru could sell more Ascents than their new Impreza compact and Legacy sedan that are built in Indiana. The Subaru source told us “If you want one, you will either have to order one and get it in July or wait till we can get one on the ground that is not already sold! This is mind-blowing!”
We asked who is buying the new Ascent, and she told us most of the buyers are new to the Subaru brand, but there are also some current customers trading out of Outbacks. This Subaru dealer is seeing mostly the upper Limited ($38,995) and Touring ($44,695) trims being pre-ordered by customers.
Subaru expected the new all-wheel-drive family vehicle to be a big hit with current customers looking to move up from an Outback or Forester, and families looking for a 3-Row crossover who have never purchased a Subaru vehicle before. Subaru could have a problem right out the gate and may not be able to build the Ascent 3-Row crossovers fast enough to satisfy the demand for the new flagship model.
The all-new 2019 Subaru Ascent won’t arrive in showrooms until this summer, and some dealers have already sold their pre-order allotment. It looks like Subaru has hit a home run with the new Ascent.
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Photo credit: Subaru USA