2014 Mercedes S-Class revealed early with artistic display
Mercedes-Benz will give us the first glimpse of the all-new 2014 S-Class at this month’s 2012 Paris Auto Show. The German carmaker will be unveiling a unique sculpture at the event to give us a preview of the luxury saloon. The artwork is called ‘Aesthetics S’ and will include a stunning solid sculpture and projected light show that was all developed by a Mercedes design team.
The modern production will be revealed in three separate acts to show S-Class models from the past and the new upcoming 2014 S-Class sedan. Four S-Class models from past decades, the model series 189, 108, 126 and 221, will be featured in a three-dimensional display. The shape of the new S-Class will be revealed through the use of projected light reflections.
The Mercedes-Benz S-Class has been the benchmark for luxury sedans since the 1930s and the top-of-the-range model represents “a symbol and role model for the motor car.” The German automaker plans to reveal the new 2014 S-Class through the expression of art to better express the future of the exterior of the luxury saloon.
"The characteristic lines of the S-Class have always represented the expression of automotive culture, as we understand it. The new S-Class will continue this tradition and, with its striking lines, will put a face to our design philosophy over the coming years", explains Gorden Wagener, Head of Design at Mercedes-Benz Cars.
The 2014 S-Class isn’t the first car to be previewed through the use of an artistic work of art. Mercedes used a similar artistic sculpture to preview the CLS Class in 2010. Mercedes-Benz is continuing its "Aesthetics" series of sculptures which also comprises the pieces "Aesthetics No. 1" (2010), "Aesthetics No. 2" and "Aesthetics 125", both in 2011. Mercedes continues with the "Aesthetics S" work of art in 2012 at the Paris Auto Show.
The 2014 S-Class should be slightly bigger than the previous generation model and will likely have an updated interior. And while Mercedes has not released powertrain details of the new luxury sedan, the S63 AMG version is expected to get a new twin-turbo 5.5-liter V8 with added horsepower. We can also expect Mercedes-Benz to outfit the new 2014 S-Class with the latest technology like a road-scanning active suspension and autonomous driver assist.
Mercedes will use the "Aesthetics S" work of art" to show the auto world the same timeless design of the S-Class that has existed for decades, and that it will continue on and will set the scene for the all-new 2014 Mercedes-Benz S-Class.