Toyota's Confirmation of Camry Changes in 2015 and Our Updated Predictions
We at Torque News have been speculating since the formal details of the 2014 Toyota Camry were released that 2015 would be a year of change for the model. Back in the middle of October we wrote a story asking “Is This Car the 2015 Toyota Camry?” Our story came with a photo showing the Toyota NS4 plug-in concept car. We have since followed up with stories suggesting that the next redesign of the Camry might feature a turbocharged four cylinder engine and a possibly a CVT transmission, like the new Corolla has just received. Readers responded at TN and on chat room forums that I was crazy, and that Toyota has a rigid 6-year model redesign cycle. This week Bill Fay, Toyota’s group Vice President, confirmed in an interview that indeed changes are coming to the Camry in 2015.
Mr. Fay would be in big trouble if he detailed a coming model while still two years away. However, he did make it clear that the 2015 Camry will be different. Speaking to Bloomberg in an interview he said about the 2015 Camry “It’s safe to say we’ll be doing something with it. We’ll be paying significant attention to Camry next year.” Going further Fay said “We’ll make some effort through the collective team to keep it No. 1 next year.” If anyone is looking for more confirmation that that Camry will be changed in 2015 they will have to wait at least until the auto show season begins in fall of 2014.
Based on Mr. Fay’s carefully worded confirmation that the 2015 Camry will indeed be different, we think at this point the platform will not be the big change. Automakers can do amazing things with the looks of a car and still use the same underpinnings. Also, the chassis and suspension of the Camry is not a problem for the 400,000 or so buyers of the car. It is currently leading the Accord by 40,000 units in 2013 running sales (about 10% ahead). On the other hand, the Accord is new and significantly improved. It may start to close that gap or pull ahead of the Camry in 2014. Given the chassis stays the same here are the changes we predict for Camry in 2015.
2015 Toyota Camry New Look
The folks buying a Camry want it to look like a Camry. However, the car needs to change over the evolution of the model enough to stay contemporary. Therefore, we speculate that the Camry’s looks will change in 2015. Toyota will modify the front and rear so that when the full redesign on a new platform takes place in a few years the buying public will not be shocked and polarized. Think of the appearance changes as a two-step process.