Toyota Named World's Most Admired Car Company By Fortune
For the third straight year, Fortune Magazine has called Toyota the world's Most Admired Automaker. No other automaker ranks in the top 50 listed companies. Toyota's overall position is 34. Close to Boeing, Nestle, AT&T, Pepsi, Delta Airlines, and St. Judes Medical on the top 50 list of all starts. Apple is the top-ranked company followed by Amazon, Starbucks, and Berkshire Hathaway.
Each year, Fortune partners with Korn Ferry Hay Group to evaluate the world's top companies by reputation with valuations of over $10 Billion. The list starts with over 1,500 companies, and is then pared to about 680. Explaining its methodology, Fortune says it"...asked executives, directors, and analysts to rate enterprises in their own industry on nine criteria, from investment value and quality of management and products to social responsibility and ability to attract talent. A company’s score must rank in the top half of its industry survey to be listed."
Toyota has long been ranked at the very top of consumer surveys for quality, durability, and reliability. Although second in overall global passenger vehicle sales this year, Toyota is more profitable than first place Volkswagen. In the U.S., Toyota has earned the top sales spot in most family car categories, has one of the largest luxury brands in the US (Lexus) and is the top-seller of certified pre-owned vehicle in America. Toyota is also the global leader in green vehicle sales.