Tesla creates an owner caste system.
John Goreham's picture

Tesla Creates Second-Class Owners With New Supercharger Caste System

Tesla’s Model3 customers, and future ModelS and ModelX owners won’t get the same Supercharger benefits. Welcome to second-class.
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Since Tesla began hyping its Model3, the company has been a bit unclear as to whether the “affordable” compact sedan would enjoy the same unlimited Supercharger charging network benefits that its super-expensive ModelS and ModelX car owners enjoy. Today, the answer appears to be clarified, and it is a definitive “NO!”

On the company’s own blog, Tesla posted a message saying that “For Teslas ordered after January 1, 2017, 400 kWh of free Supercharging credits (roughly 1,000 miles) will be included annually so that all owners can continue to enjoy free Supercharging during travel. Beyond that, there will be a small fee to Supercharge which will be charged incrementally and cost less than the price of filling up a comparable gas car.” This creates two levels of Tesla owners; Those that have free, unlimited access to the Supercharger network, and those that do not.

Tesla is also hedging on what “a small fee” means. The blog goes on to say that “We will release the details of the program later this year, and while prices may fluctuate over time and vary regionally based on the cost of electricity, our Supercharger Network will never be a profit center.” In other words, if electricity becomes expensive, you will pay up – if you are a second-class Tesla owner. The first-class owner of car next to yours at the Supercharger may be paying nothing.

The new blog post also clarified that Tesla does not consider its Supercharger network to be the primary way for owners to charge their vehicles. Anyone who has followed Tesla knows this, but the company wanted to emphasize that, “…we believe the best way to charge your car is either at home or at work, during the hours you’re not using it.”

Tesla says that it will reinvest the money that the second-class Tesla owners pay for charging back into its network. Read more about the new Tesla caste system here at the Tesla Blog.


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Comments

Wow, we used to just call this a benefit of "early adopters". Now we want to making it political? Just. Wow.
I'll charge at home and be happy to have the travel allowance. I won't feel second class. I'll be in my Tesla..
If it's not controversial... It's not a story... It's just facts. The fact that early adopters get perks that later buyers don't get isn't controversial. Call people second class citizens and suddenly you have a story.
14 different news outlets including Forbes, Clean Technica, Electrek, Green Car Reports, and many others who have a broad green-vehicle readership chose to cover this "not a story" topic today. The Tesla Model S owners club on FB had its longest comment string in weeks under this topic today with over 104 comments, with multiple viewpoints on the announcement. Thanks for taking time to read and give us your thoughts.