205 Toyota Camry XSE

New XSE trim will make the 2015 Camry the best Camry ever

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Buyers of the 2015 Toyota Camry XSE will no longer have to choose between the sporty SE and luxurious XLE trims. They can have it all.

The 2015 Toyota Camry will have a new look and many mechanical changes when it arrives this fall. Although it will not be a completely new car, the refreshed Camry will adopt the looks that have been so successful on the Corolla and Avalon. Most importantly, the new Camry will have a new trim level that combines the best of the sporty SE, and the best of the luxury XLE trims. We predict that this new trim will prove to be the best Camry ever built.

The new 2015 Toyota Camry XSE will benefit from the fact that fully 45% of buyers have been choosing the SE sport trim. That incorporates a more aggressive look that transforms the Camry from stodgy to snappy. The 2015 Camry XSE will have stylish and functional 18 inch alloy wheels. When it was announced at the New York Auto Show, company general manager, Bill Fay, revealed that the XSE will also have “an enhanced suspension make this the sportiest Camry yet.” Moving the Camry in this direction is going to continue the trend of lowering the Camry’s average buyer-age. Currently, the Camry SE’s buyer is 12 years younger than the segment’s average. Car companies like to keep the average buyer’s age lower because it means that the buyer has more years in the brand, and also can graduate to a more expensive car like the Avalon later.

2015 Camry XSE Luxury Appointments
With regard to the luxury part of the XSE, Toyota promises the Camry will offer the most premium interior in the segment. That is quite a statement given the fact that the Accord, Altima, Sonata, Fusion, Chrysler 300 segment already boasts a very plush level of refinement in top interior trims. One way that Toyota is planning to up the ante is with better audio and information technologies and larger screens. The XSE will have infotainment screens as large as 7 inches. There will also be an additional 4.2 inch multi-informational screen. This will be located directly in front of the driver in the gage cluster. The combination of these large screens and JBL premium audio will rival many European premium cars costing $10K to $15k more than the Camry.


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Now Honda Accord needs to up its ante to this threat before my new car purchase in the coming year, or this Honda/Acura enthusiast for 15 years will switch side.