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2016 Toyota Camry &Corolla Tops In Initial Quality – Why the News Is Not All Good

Toyota still builds the highest quality cars in the two largest segments, but this year’s results have an important difference from past J.D. Power Initial Quality Study results.

J.D. Power and Associates’ annual Initial Quality Study results are in, and as always, Toyota has much to be proud of. This year, the 2016 Camry and Corolla, the two Toyota vehicles that compete in the largest two car segments in the automotive industry, both win their categories. The Highlander also wins the all-important three-row crossover segment. These wins don’t include the many Lexus brand wins.

In addition, Toyota has won a Platinum award for having the factories that produce the most defect-free vehicles in America. That award does not include design-defects, just production quality issues.

However, Toyota is now trailing two other mainstream brands regarding overall quality. Both Kia and Hyundai have now passed Toyota for initial quality overall. This, despite not having any vehicles with the least issues in any important segments (segments with large numbers of customers).

Lexus too has dropped back and is now behind Toyota, but more significantly, Lexus is now behind BMW.

See the full J.D. Power results here.


Phil Bickel (not verified)    July 10, 2016 - 10:14AM

The 3 Year quality study is far more important. Initial quality is often a factor of delivery issues.

One thing that might be hurting Toyota, is that there Entune system apps, don't come pre-installed.

Half our sales people have no clue how install them or sign up a customer for Entune.

Our service dept refuses to install Entune apps, and its actually their job.