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Kia to show where babies come from during Super Bowl

On an epic journey nine months in the making, Kia Motors will showcase a commercial showing where babies come from during the Super Bowl this weekend.


Move over Discovery Channel, now there's Super Bowl commercials to educate the public. Kia Motors has hired director Jake Scott to create a 60-second mini-movie showing the 2014 Kia Sorento and to educate the public about where babies come from.

That, of course, is Babylandia, a distant planet peopled by little baby humans and animals all waiting to come to earth and experience the next-generation Sorento crossover.

What did you think it would be? Sixty seconds in a birthing room with narrative voiceover by Morgan Freeman or Alan Alda? Please. That's so last century. We all know that babies really come from Babylandia and want to get into the new Sorento. Derr. It's in the science books in elementary schools now.

The commercial will air on February 3rd during the big game's last quarter, but you can get a sneak preview this weekend in select theaters around the nation or by tuning in to Kia's official YouTube channel (

Kia Motors America (KMA) will tell the story that hasn’t been told as a flustered father shares an epic tale with his curious young son from behind the wheel of the new 2014 Sorento CUV. Space Babies reveals the existence of a faraway planet known as “Babylandia” and follows infant boys, girls, dogs, pandas and more on their journey to Earth to join their new families.

“As the marketing event of the year, the Super Bowl is a high-profile platform that Kia has used very successfully in each of the last three years to launch new vehicles and raise consumer awareness and perception for the brand,” said Michael Sprague, executive vice president, marketing & communications, KMA. “Every day is an adventure in parenting, and ‘Space Babies’ is an entertaining look at life’s challenges and the many ways the Sorento’s long list of technologies and amenities can make getting through the day just a little bit easier.”


Anonymous (not verified)    January 30, 2013 - 8:25AM

Kia debuted the commercial in its entirety to the media yesterday. It is hilarious with a great imagery that brings to mind sperm attacking the egg. It was laugh-out-loud funny. It's a really creative spot that puts the VW ads I've seen so far to shame.