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Winnebago looks from within to name top boss

A longtime engineer and manager has been named chief executive officer of Winnebago Industries, the Forest City, Iowa, company that manufactures recreational vehicles. The new boss: Randy Potts, president of the company since January. He retains that title also.


Bob Olson, the former CEO, remains as chairman of the board of directors, which made the appointment. Olson, as chairman, will focus on the big picture while Potts is responsible for day-to-day operations.

Potts, 52, has been with Winnebago Industries in various capacities for 27 years. He joined Winnebago in 1983 as a senior tool designer. He has been in engineering and management positions while with the company.

“Randy (pictured) has been instrumental in helping to guide our company through challenging times and expanding our business footprint with the recent acquisition of SunnyBrook RV Inc.,” Olson said. “His experience and vision make him uniquely qualified to assume the additional duties of CEO and I look forward to continuing to work with him in his new role.”

Potts, a graduate of Hawkeye Institute of Technology in Waterloo, Iowa, began becoming an impact player at Winnebago in 2006, when he began serving a successful stint as vice president, manufacturing. He emerged further in November 2009, when he became senior vice president, strategic planning. In that role, he was charged with developing new business for Winnebago.

Winnebago is known as a maker of motor homes and travel trailers under the Winnebago, Itasca, ERA and SunnyBrook brand names that are used primarily in leisure travel and outdoor recreation activities. The company's common stock is listed on the New York and Chicago Stock Exchanges and is traded under the symbol WGO. Options for the company’s common stock are traded on the Chicago Board Options Exchange.

You can reach's Hawke Fracassa at [email protected].

Image source: Winnebago Industries

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