Ford, uncharacteristically laid back, went fishin'. No comments. No complaints. So what. Whatever, dude. We'll do it when we do it. Chrysler, the smallest of the Detroit Three, fumed. It showed its Napoleonic side, throwing a tantrum.
Chrysler CEO Sergio Marchionne's nose was so far out of joint over what he saw as a snub that he wrote a letter of disappointment to Bob King that guilt-tripped the UAW president with a scolding for being everything but late for dinner.
"I know that we are the smallest of the three automakers here in Detroit, but that does not make us less relevant. Our people are no less relevant," Marchionne said.
The auto press is sarcastically referring to the note as the "Dear Bob" letter. In it, the big boss used civilized words to articulate to King (pictured) with firmness if not fury that Chrysler was jilted for a better-looking date when the UAW dropped everything to win a new contract with GM. The strategy worked. GM gave up a lot and settled fast.
For the UAW, the delay with Ford and Chrysler by any measurement was worth it. It was a home run, securing everything from job security to pay raises to a more equitable profit-sharing deal with GM, the world's largest carmaker.
But that very large victory for the UAW doesn't faze Marchionne, who says in this letter to King that Chrysler is important, too:
Sept. 14, 2011
Mr. Bob King
International Union, UAW
800 East Jefferson Ave.
Detroit, MI 48214
It is now 10 p.m., September 14th, 2011 and the collective agreement between Chrysler Group LLC and the UAW is going to expire in a couple of hours.
You and I met last weekend and agreed that we had to get this new contract agreed and signed by today.
We have had a large number of people working on issues, 13 bargaining committees who since July 25 have been working diligently to resolve matters that are essential to the formulation of a new collective agreement that will take us into 2015. They have done their work, and we are down to the resolution of a few issues, primarily involving the economics for our employees for the next 4 years.
I flew back from the Frankfurt Motor Show late last night to be here today to finalize the dialogue that has been started by our teams but that required your presence and mine to conclude. You, unfortunately, could not be here, I am told, due to competing engagements.
We have known about this expiration for a long time.
It was discussed at length during an incredibly painful period in 2009 when we argued and pleaded, together, to be given a second chance to put Chrysler right. And we even agreed that were we still around in 2011, we would not go back to the old adversarial and confrontational ways of the past to resolve unsettled matters: that we would have someone else arbitrate our differences.
And so as I sit at my desk now, I am thinking of our 26,000 employees who tomorrow will be working without a new contract, without even an understanding between Chrysler and the UAW that the old one is extended. We have not even agreed on the procedures for arbitration.
Until now, there have been encouraging signs of a new paradigm governing the relationship between us.
We share a view that World Class Manufacturing is to be rapidly deployed throughout the organization to put dignity back in the workplace, to make our factories and our people safer, to produce high quality products by eliminating all waste from our processes.
We share a commitment to create a new order wherein our employees can share in the economic success of this new Chrysler, one in which we can gradually restore economic wellbeing to our people but in a manner which reflects and parallels both the improvement in the market acceptance of our products and the financial performance of the company.
These shared commitments are at the heart of the new Chrysler. They are the reason why notwithstanding the naysayers and again all odds, we are still here today.
They are the reason why Chrysler people, be they blue or white collar, have worked incessantly, with unwavering dedication and without hesitation during the last 27 months to bring Chrysler back.
These are the reasons why we have continued our investment programs in the US, committing more than 4 billion dollars without knowing the outcome of these labor negotiations.
You and I failed them today.
We did not accomplish what leaders who have been tasked with the turning of a new page for this industry should have done.
We did not manage to agree to a set of simple conditions that would have given certainty and peace of mind to the lives of more than 110,000 actives and retirees.
I know that we are the smallest of the three automakers here in Detroit, but that does not make us less relevant. Our people are no less relevant.
And they are certainly more relevant than some of the larger issues, including those on the international front, that are close to your heart but that do not impact on the quality of the lives of our people.
I need to travel out of the country now for business reasons and will return early next week.
I am willing to extend the current contract by an additional week to allow closure on all outstanding matters.
I hope you concur.
Instead of writing the letter to make himself feel better and throwing it away, Marchionne sent it. His rebuke called the UAW irresponsible, in a backhanded way. The tone was that of an annoyed parent wagging a finger at a child who had eaten a cookie before dinner without permission.
Marchionne's most salient point was: "You (King) and I failed them today. We did not accomplish what leaders who have been tasked with the turning of a new page for this industry should have done."
The Detroit Free Press took note of the haranguing, asking out loud, "Is this a matter of Sergio being Sergio, the imperial globe-trotting CEO tossing a hissy fit because King didn’t drop everything to meet with Marchionne as soon as the Chrysler chief jetted into town from the Frankfurt Motor Show?”
Gary Chaison, a professor of labor relations at Clark University in Worcester, Mass., analyzed Marchionne's letter for the Detroit newspaper, saying: "It's a petulant letter, it's not a very pleasant letter, and he copied it to so many people (15) he was just asking to have it released, made public. ... One thing you do in bargaining is you never get personal ..."
OK, let's say just for fun that Chaison is right and that Marchionne should have just ignored the slight. Let's take it a step further. What is the perception from Chrysler's rank and file: Was Marchionne standing up for them like a player wrongly called out at the plate or was he being a big fat baby? Was it a gaffe by King to cancel a scheduled meeting to negotiate with Chryslers in the middle of negotiations or an overreaction by Marchionne?
Marchionne took it that the UAW was saying because the Chrysler UAW workforce is half-again as large as GM's that its contract is not as important to the union. King hasn't taken the bait, ignoring the barbs. His reaction has been nonplussed. In essence: "Yes sir, may I have another?"
Regardless, The Incident of 2011 raises the possibility that personalities, not issues, could affect whether the new four-year Chrysler-UAW contract is dragged out or is settled within a few days or a week, as Marchionne is promising. When the UAW told Marchionne in so many words to keeps his pants on so the union could take care of GM, that decision to put Marchionne and his giant ego off may have been a precursor to a protracted debate between the UAW and Chrysler over minutiae that could delay a deal until it emerges from binding arbitration.
But if everyone acts like grown-ups and it's all about what's best for the workers and the company, a fair deal can be put together faster than Sergio can say "pronto" on his cell phone.
Hawke Fracassa covers the automotive beat from Detroit for TN. You can reach him at [email protected] and (248) 747-1550. Or follow him on Twitter @HawkeFracassa.
Image source: Wikipedia