Attention-getting Fiat video goes viral

The trendy educational video first came out at the Los Angeles Auto Show and now “Seduction” is receiving pop-up video treatment from VH1.

A pop-up version of the digital hit is on VH1.com’s “Pop-Up Video” site now and will run through Dec. 31.

The video offers fun facts about the 60-second spot that has intrigued so many auto aficionados already.

“’Seduction’ was created to generate awareness for the introduction of the 2012 Fiat 500 Abarth – it’s an edgy video that captures the intensity of this all-new vehicle,” said Tim Kuniskis, head of Fiat Brand North America.

“VH1 has taken 'Seduction' to the next level by giving it another unique and fun twist that both Fiat and VH1 fans will thoroughly enjoy.”

The forum is helping Fiat create lots of water-cooler conversation.

“Pop Up Video has grown into a pop culture institution of its own, intriguing and entertaining our viewers with an added layer of engagement over their favorite music videos,” said Mark McIntire, senior VP, integrated marketing, VH1.

“Fiat’s ‘Seduction’ spot (pictured) has already attracted a lot of buzz around the world, making it an excellent candidate for ‘popping.’ Giving their video fun, behind-the-scenes details in our unique pop-up format will help expand the viewership for the spot and keeps the conversation going among consumers.”

The digital spot was first seen at the L.A. unveiling of the 2012 Fiat 500 Abarth. The video immediately went viral. It had more than 1 million viewers within a week.

The digital spot transforms the unique characteristics of the Fiat 500 Abarth into a sensual and strikingly stunning model and “imagines” the scenario behind a first-time encounter of the all-new vehicle, according to Fiat's interpretation of the presentation. The spot ends with a new tagline: “The Fiat 500 Abarth. You’ll never forget the first time you see one.”

Reach TN's Hawke Fracassa at [email protected]. Follow him on Twitter @HawkeFracassa.

Image source: Fiat