Mustang Sales Climb in August - Camaro Falls, Challenger Steady
While I said above that Ford Mustang sales in July were one of the worst of the year, the mighty Mustang has still comfortably outsold the Chevrolet Camaro and the Dodge Challenger every month this year. In fact, the Mustang has been the bestselling sporty car in the USA every month since November 2014, so heading into August 2015, Ford had put together a streak of 9 straight monthly sales wins.
That didn’t change in August, with the Mustang sales climbing from the month before while Camaro sales continued to slide as consumers wait for the next generation to reach dealers later this year.
August 2015 Mustang Sales
In August 2015, Ford Motor Company delivered 9,997 examples of the 2015 Ford Mustang. This is an increase of more than 1,500 units compared to July 2015 while nearly doubling the number of Mustangs sold in August last year. 9,997 Mustangs sold last month allowed Ford to beat the Camaro by more than 3,700 units and the Dodge Challenger by more than 4,700 units.
On the year, Ford has sold 86,769 new Mustang fastbacks and convertibles – over 30,000 more units than the Chevrolet Camaro and nearly 40,000 more units than the Dodge Challenger in the same amount of time. More importantly, Ford has already sold more Mustangs in the first 8 months of 2015 than they did in all of 2014 – so the 2015 calendar year will most certainly be a major year for Ford mustang car sales.
Camaro Continues to Slide
As expected, sales of the Chevrolet Camaro continued to slide as consumers wait for the next generation to arrive later this year. The numbers of Camaros sold has dropped steadily each month since the 6th generation model was introduced, but with 6,236 GM muscle cars sold in August 2015, the Camaro still beat the Dodge Challenger in monthly sales. We can expect to see these numbers continue to drop as those folks who don’t love the 2016 Camaro rush to get the last of the available 5th generation models.
The 2016 Camaro is expected to begin reaching showrooms in the 4th quarter, so GM might be able to prevent the Mustang from winning every single monthly sales race for 2015 – but at this point, there is absolutely no way for the Camaro to catch the Mustang for the annual sales title. With a lead of more than 30,000 units, Ford could stop selling the Mustang today and the Camaro still might come up short by year’s end.
However, come 2016, we can expect this sales battle to get very interesting, as Chevy fans flock to buy the 6th gen Camaro.
Challenger is Steady, Not Slow
As is almost always the case, the Dodge Challenger is the 3rd bestselling muscle car in America and the 3rd bestselling sporty car in America, beating everyone except for the Ford Mustang and Chevrolet Camaro in August 2015 sales. Dodge sold 5,235 examples of the Challenger last month, which is up from July and better than August 2014, but still one of the lesser sales months of the year for the brawny Mopar muscle car.
Fortunately, with plenty more Hellcat models on the way for 2016, we can expect to see the Dodge Challenger continue with steady sales numbers over the next few months and into 2016.