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The 2018 Dodge Challenger SRT Demon is Coming to NY

Early this morning, FCA released a statement announcing that their new performance halo vehicle – named the Dodge Challenger SRT Demon – will make its world debut ahead of the 2017 New York International Auto Show and until we get to the Big Apple show in April, FCA will offers teaser information on the new vehicle at a model-specific website.

The 2018 Dodge Challenger SRT Demon is the new vehicle in question – but there are endless questions as to what this new performance halo vehicle could be. FCA has offered up the name of this new muscle car, but there is no other information shy of the fact that Dodge expects to raise the bar over the Challenger Hellcat with the new SRT Demon.

This most poignant information comes from a quote in this morning announcement, via Dodge boss Tiim Kuniskis.

“Most cars attempt to be everything to everybody. Then there are the rare few that revel in a single objective, rendering them totally irresistible to a subculture," said Tim Kuniskis, Head of Passenger Car Brands – Dodge, SRT, Chrysler and FIAT – FCA North America. "The Dodge Challenger SRT Demon is conceived, designed and engineered for a subculture of enthusiasts who know that a tenth is a car and a half second is your reputation."

What is the 2018 Challenger SRT Demon?
There can be all sorts of theories derived from that quote, but if you do any drag racing, you will know that a tenth of a second is generally about a car-lengths lead at the end of the quarter mile, so it could be surmised that the 2018 Dodge Challenger SRT Demon is the long-rumored Mopar muscle car built for even greater drag strip dominance.

Figure, if Dodge is looking to raise the standard which was set by the Challenger SRT Hellcat, we can only guess that the Challenger SRT Demon will offer more power, better performance or both.

Unfortunately, there is absolutely no more information available on the 2018 Dodge Challenger SRT Demon just yet, and we will have to wait until the New York Auto Show in April, but over the next few months, Dodge will reveal bits of information on the new Challenger Demon on a special website –

Gradual Introduction Online
Over the next few months, Dodge will use to introduce video shorts which show off the development process of the 2018 Dodge Challenger SRT Demon. The first of those videos – a 90-second spot titled “Cage” – the mechanical Hellcat is back, refusing to be caged. This video is promised to have clues as what to expect from the Challenger SRT Demon and FCA invites us to watch the video over and over to see what they think the 2018 Challenger SRT Demon might be. In that video, we see the robotic cat (shown above) from an earlier Hellcat commercial, but this time, it gets into some nasty-looking race gas and transforms into something else - presumably the new Challenger Demon. Keep in mind that when a similar commercial for the Hellcat Challenger debuted last year, the spot ended with a Challenger racing across the finish line. I would guess that in one of the upcoming videos, we will see the end of this first video, with the new Challenger Demon crossing the finish line.

All of the social media information focusing on the new Challenger SRT Demon will be filed neatly with the hashtag #DodgeDemon.

Finally, a countdown clock on that website will keep viewers posted as to when the next 2018 Dodge Challenger SRT Demon video will drop – with the final video being published on the day that the new Demon meets the world in April.

Click here to visit

The Return of the Demon
The Dodge Demon name was first used on a performance version of the Dodge Dart back in 1971. In their premium configuration, the 1971-1972 Demon was powered by a 340 cubic inch V8 with 275 official horsepower. I have a lightly modified 1972 Demon and based on what little information we have, I suspect that the newest Dodge Demon will be far more aggressive than my 1972 Demon 340.