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2015 Dodge Viper Pricing Slashed by $15k, 2014 Prices Cut as Well

In order to help boost lagging sales, the Chrysler Group has cut the 2015 Dodge Viper pricing by $15,000 across the entire model lineup while also re-issuing pricing for the 2014 model year SRT Vipers that are currently unsold and to help cushion the blow of this huge price cut, the company will also issue $15,000 new car vouchers to those 2014 Viper owners who paid the old price.
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The 2015 Dodge Viper has come with some big news, including a return to the Dodge brand, a few more horsepower, a new Grand Touring trimline, a couple new colors and a revised Time Attack package – but no news for the 2015 Viper is more important than the statement made today by the Chrysler Group. In order to help spur sales and to better compete with the competition, the Chrysler Group has cut the price of the mighty Viper by $15,000 for every trimline in the 2015 lineup. Also, to help move the 2014 SRT Vipers that are still in dealer inventory around the country, the price of those models will also receive the same $15,000 price cut.

“We have a saying at Dodge: ‘If you know... you know,’ and if you know Viper, you know this is big news,” Kuniskis added, “and if you don't know Viper, it's time to check it out and see what makes owning and driving the iconic Viper so much more unique, exclusive and interesting than any other American performance vehicle.”

New Pricing for the 2015 Dodge Viper
The 2015 Dodge Viper SRT “base model” with 645 horsepower and 600lb-ft of torque starts at $84,885 while the 2014 SRT Viper “base model” with 640 horsepower and 600lb-ft of torque started at $99,885. Those folks who want a more track capable 2015 Dodge Viper can opt for the lightly refreshed Time Attack 2.0 model for $100,885, $15,000 less than the 2014 SRT Viper Time Attack that started at $115,885. If you prefer a whole lot more luxury in your Mopar supercar, the 2015 Dodge Viper GTS has you covered and with a starting price of $107,385, it is also $15,000 less than the 2014 SRT Viper GTS that started at $122,385. Finally, the new Grand Touring package for 2015 bridges the gap between the “base” Viper SRT and the Viper GTS with a price of $94,995.

It should be noted that none of these prices include tax, title, destination and gas guzzler fees, but those fees apply to both the 2014 models and the 2015 models so the key point of information here is that Chrysler has cut the price of the Dodge Viper by $15,000 for the new model year.

2014 SRT Viper Gets These Price Cuts, Too
While the new pricing schedules for the 2015 Dodge Viper should go a long way in helping to move the lightly refreshed supercars, the Chrysler Group has to also solve the problem of the 2014 model year SRT Vipers still sitting on dealership lots around the country. The problem is that dealerships are going to have a tough time selling a 2014 SRT Viper base model for $99,885 when the slightly more powerful 2015 Dodge Viper base model starts at just $84,885. To fix that problem, the Chrysler Group will send out new Monroneys (window stickers) for the 2014 Viper with the same $15,000 price reduction so starting very, very soon – the 2014 Vipers will have the same prices as the 2015 Vipers.

Viper Galleries:
The 2015 Dodge Viper Time Attack 2.0
2015 Dodge Viper Intro Gallery
The debut of the 2013 SRT Viper and Viper GTS
The 2014 SRT Viper in Stryker Green
The 2014 SRT Viper TA

These 2014 SRT Viper model year changes are effective immediately, but it might take some time for the automakers to get the new stickers to dealerships. However, with production of the 2015 models scheduled to start later this year with the first units reaching dealerships early next year, the reduction in pricing for the 2014 Viper will give those folks looking to buy right away a chance to enjoy these deep discounts.

What About The People Who Paid 2014 Prices?
The only people who likely aren’t elated over the $15,000 price cut across the entire 2015 Dodge Viper lineup are the folks who bought a 2014 SRT Viper earlier this year. Those folks paid $99,885 for the base Viper, $115,885 for the Viper T/A or $122,385 for the Viper GTS while the exact same 2014 model year Vipers can now be purchased for $84,885, $100,885 or $107,385. A similar problem affects those Viper owners who bought a 2013 model year supercar…even though those models cost a little less than 2014 models.

To repair this problem, the Chrysler Group will issue every 5th gen Viper owner a certificate worth $15,000 towards the purchase of a 2015 Dodge Viper. With this, a current 2013 or 2014 Viper owner can effectively purchase a 2015 Viper base model for $69,885, a 2015 Viper GT for $79,995, a 2015 Viper T/A for $85,995 or the top of the line 2015 Viper GTS for $92,995.

“The Gen 1 Viper had 400 horsepower. It didn’t have air conditioning, anti-lock brakes, traction control or stability control. It didn't even have real windows. It was the purest, rawest and most visceral American performance car of its time,” said Tim Kuniskis, President and CEO — Dodge and SRT Brands. “The Gen 5 Viper maintains the purity of the original car, with its seductive design, perfect weight balance and all-aluminum V10 with an additional 245 horsepower. But the rawness has been tamed with state-of-the-art five-mode ESC, two-mode suspension, ABS, traction control, launch control and a lightweight structure comprised of carbon fiber, magnesium and aluminum. Despite the Gen 5's massive leap forward in technology and performance, we're pulling its starting price back to the equivalent of the original Gen 1 car.”

The 2015 Dodge Viper will first be offered in base SRT and Grand Touring form while the new Time Attack 2.0 and the Viper GTS will arrive later in 2015 as a 2015.5 model year vehicle. Regardless of any of the details, this $15,000 price cut will almost certainly help improve sales of the mighty Mopar supercar. Click here for a closer look at all of the features of the 2015 Dodge Viper lineup.


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