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Toyota Killed It With The Redesign of The 2023 Prius Prime, Looks Better Than Camry

I thought I would never ever say this, but I personally think the 2023 Toyota Prius Prime looks better than the Camry. Except for the V6 trim. Imagine what the next Camry will look like in terms of redesign.


When it comes to hybrid vehicles, one name stands out, and that's Toyota. For over two decades, the Prius has been the poster child of hybrid technology and environmental consciousness. The 2023 Prius Prime, with its stunning redesign, reaffirms Toyota's commitment to eco-friendly driving. This article delves into the remarkable transformation of the Prius Prime from its old design and why Toyota deserves applause for its latest iteration.

A Bold Redesign: A Glimpse into the Future

The 2023 Prius Prime is a visual departure from its previous iterations. It's like Toyota took a time machine back to the early 2000s and brought the future back with them. The new design exudes a sense of futurism that's reminiscent of the cool cars we saw in sci-fi movies from that era.

The old Prius models, let's be honest, often felt like virtue signals on wheels. They were, at times, derided for their unconventional looks. However, the 2023 Prius Prime does away with that perception. Toyota has successfully reinvented the aesthetic of this iconic hybrid, making it not just environmentally conscious but also undeniably stylish.

Some critics argue that the Prius Prime's design isn't anything exceptional, claiming it's merely a genetic liftback with the same design language as other Toyota models. But that's a narrow perspective. The previous design was far from a crowd-pleaser, and the subsequent updates did little to improve it. It's essential to understand why people bought Prius in the first place. According to research, a significant portion of buyers chose the Prius because it was a statement about caring for the environment.

Here are some of the specific things that Toyota did to improve the design of the 2023 Prius Prime:

  • They lowered the roofline and made the car wider, giving it a more aggressive and sporty look.
  • They redesigned the front end with a new grille and headlights that are more in line with Toyota's current design language.
  • They added new taillights and a new rear bumper that make the car look more modern and sophisticated.
  • They also made a number of changes to the interior, including a new dashboard, new seats, and a new steering wheel.

With the 2023 Prius Prime, Toyota has taken that commitment to the next level, not just in terms of environmental impact but in aesthetics as well. This redesign doesn't just follow the crowd; it sets a new standard for what a hybrid can look like.

Fuel Efficiency Reinvented: The Heart of the Prius Prime

One of the primary reasons for the Prius's enduring popularity has been its fuel efficiency. With a combined MPG of 52, the 2023 Prius Prime continues to set the bar high for hybrid vehicles. Toyota's expertise in crafting fuel-efficient cars is evident in the way this vehicle sips fuel while delivering a satisfying driving experience.

The Prius Prime isn't just about environmental responsibility; it's a testament to Toyota's commitment to building cars that are not only good for the planet but also your wallet. With fuel prices fluctuating and environmental concerns on the rise, this redesign matters more than ever.

Compact Yet Roomy: The Deceptive Nature of the Prius

One of the things that Toyota seems to get absolutely right with the Prius is the interior space. It's a compact car on the outside, making it easy to navigate through city traffic and park in tight spots. But step inside, and you'll be pleasantly surprised by the roominess.

The 2023 Prius Prime, just like its predecessors, is a deceptive compact vehicle. The clever use of space ensures that you and your passengers have ample room to stretch out. It's not often that you find a car that combines compactness with interior spaciousness as effectively as the Prius.

The Appeal of Simplicity: Manual Sunroof and Passenger Seat

In a world where technology continues to infiltrate every aspect of our lives, there's something refreshing about simplicity. The 2023 Prius Prime offers a manual sunroof option, which is a testament to the idea that sometimes, less is more.

A manual sunroof might not have the high-tech appeal of an electric one, but it's reliable, simple, and less prone to breaking down. When you're out on the road, the last thing you want is a sunroof that refuses to close due to an electronic glitch. The manual sunroof offers peace of mind, and sometimes, that's the most valuable feature.

The passenger seat, when kept simple and manual, follows a similar philosophy. In an age of electronically adjustable seats with countless settings, a manual passenger seat might seem like a step back in time. But consider this: manual controls are less prone to malfunction, easier to operate, and contribute to the overall simplicity and reliability of the vehicle.

Comparing the Prius Prime to the Camry

It's not every day that one prefers a Prius over a Camry, but the 2023 Prius Prime's redesign has garnered such attention. It's a bold statement to make, considering the Camry's longstanding reputation as a reliable and attractive sedan. However, the Prius Prime's futuristic design, fuel efficiency, and roomy interior make it a strong contender.

The 2023 Prius Prime might just be the new benchmark for what a hybrid vehicle can be. It's no longer merely a car for eco-conscious individuals; it's a vehicle that appeals to a broader audience, from urban commuters to families looking for an efficient and spacious ride.

The Future of Toyota: What Lies Ahead

If the 2023 Prius Prime is any indication, we can only imagine what Toyota has in store for its other models. The redesign of this iconic hybrid suggests that Toyota is willing to push the boundaries of design and technology, ensuring that their cars not only meet but exceed the expectations of consumers.

I think the 2023 Prius Prime is a testament to Toyota's commitment to innovation and environmental responsibility. The redesign of this hybrid is a remarkable step forward, turning heads and redefining what a hybrid vehicle can be. It's not just about fuel efficiency; it's about style, space, and simplicity. It's about setting new standards and being at the forefront of the automotive industry. Toyota has indeed "killed it" with the redesign of the 2023 Prius Prime, and the future looks even more exciting.

Do you like the new redesign of the 2023 Prius Prime? Do you think the next Camry will look even better?

Armen Hareyan is the founder and the Editor in Chief of Torque News. He founded in 2010, which since then has been publishing expert news and analysis about the automotive industry. He can be reached at Torque News TwitterFacebokLinkedin and Youtube. He has more than a decade of expertise in the automotive industry with special interest in Tesla and electric vehicles.

Image by Torque News Toyota reporter John Goreham.


Wade L Alger (not verified)    November 2, 2023 - 11:35PM

What you didn't mention is the increase in performance. Close to double the horsepower and much better handling than the old one. It is now fun to drive along with being efficient which is important to many perspective buyers. I wouldn't buy an old one but this new version I would get in the heartbeat I wish I could. And I do agree it's drop dead gorgeous compared to the old one and a lot of other cars too. I saw a picture of one with a body kit added to it. It looked like a Lamborghini.

David Morris (not verified)    November 4, 2023 - 3:19PM

In reply to by Armen Hareyan

I purchased a new 2023 prius prime waiting a year for delivery. It is the most awesome care to drive but we sold it after 6 weeks . The reason is I am 66 yrs old. They have dropped the car height and the lower door styling makes it difficult to get in and out of. The odometer is above the steering column so you cannot raise the steering wheel too high. In order for a average to taller person to get into the car somewhat easily the seat must be all the way back and steering wheel up. Even then you have to bend your neck to get below the door opening. I have some 6ft plus friends and they had real difficult getting in and their heads are at the roof. We have older friend who found it a difficult car to get in or out of. Other than this it was the nicest car I have ever driven. I just think people should be made aware of this one issue which for some could really be a problem. We purchased a Rav 4 hybrid to replace the prius but it is in no way the same pleasure to drive and enjoy.

Jerry D (not verified)    November 4, 2023 - 4:24PM

Yes, it is nice looking but there is nothing compact about this car. Every iteration of the Prius gets longer and longer. It would be nice to go back to compact sized compacts.

Kuma (not verified)    November 5, 2023 - 10:53AM

Well, I bought several Prius cars for fuel efficiency. I am no tree hugger and don't buy into a lot of the environmental politics and that is my opinion and everyone else is entitled to theirs.
I am however an economics student and a business owner that uses the Prius to collect rents and transport small supplies, and at other times use it as my family car for household use.
We have had this brand for a long time and a few different models. They were a economical car and a great business and home use vehicle and I might say there were trips we could go on as a young family more affordable than we did with the sequoia. Yes, less room but a tank of gas, a quarter of the size gose twice the distance.
I wish the prius v or alpha as they call it outside of the US was not discontinued.
Infact, as another commenter pointed out toyotas compact medium and large prius should have been continued.
I hope they develop the 2010 thru 2017 approach to the prius, and let it catch on for a minute before scraping an idea.

Carol (not verified)    November 7, 2023 - 11:30AM

In reply to by Kuma (not verified)

The new Prius may have better performance than past models but it is so much less practical on all levels especially the access, head room and cargo space. The styling is indistinctive compared to the 2010 my family drives and it can’t compare with the Tesla for styling. My daughter has the V and I am so envious. It was the most spacious Prius with the best driving visibility. The only complaint I have about my older Prius is the loud road noise. Hope Toyota significantly improved that on the new model.

Accuracy (not verified)    November 6, 2023 - 7:23AM

The Prius DOES NOT offer a manual sunroof. It is a fixed glass roof. Critics do not call the Prius a "genetic" hatchback, they call it a generic hatchback.

Facts matter!

Jen (not verified)    November 8, 2023 - 12:52PM

I have not owned a Toyota before, but recently purchased a 2023 Prius XLE. I love most things about it, but do have a few complaints. I didn't anticipate that no one would make snow tires that fit the skinny 19" wheel and wish a 17" wheel would have been an option. I find it baffling and that the 19" is standard for this model. Now I'm begrudgingly shelling out more $ for a second set of wheels in order to get snow tires. I'm disappointed in having this additional unexpected expense in order to drive in the winter conditions where I live. I agree with other comments that it is harder to get in and out of for a tall person, and there's not a lot of headroom to adjust the seat to a comfortable position. Other than those couple of issues it's a great car!