The plugin hybrid pickup truck segment is indeed gaining traction. Ford is planning to bring a plug-in hybrid version of the Ranger pickup to the US market soon, providing a solution for those seeking the flexibility of towing long-range and using electric power for city driving.
Ram is also entering this space with the Ram 1500 Revolution Concept, which was showcased at CES, and a production version is expected to be delivered in 2024, confirming the growing presence of electric pickups in the market.
While the plugin hybrid pickup segment has been relatively overlooked in the past, recent developments indicate a shift towards offering electrified options in this category. This change aligns with the demand for electric vehicles and the desire for more sustainable transportation solutions, especially in the pickup truck market, which is historically dominated by gas-powered vehicles.
As mentioned, the Ford Ranger and Ram 1500 are just a few examples of automakers recognizing the potential for plugin hybrid pickups, meeting the needs of consumers who require both towing capabilities and the benefits of electric driving for daily commutes or urban travel.
The growing interest in plugin hybrid pickup trucks is a promising development in the automotive industry.
Why do you think the plug-in hybrid pickup truck segment has been generally overlooked in the automotive industry? Do you think this is changing now?
Armen Hareyan is the founder and the Editor in Chief of Torque News. He founded TorqueNews.com in 2010, which since then has been publishing expert news and analysis about the automotive industry. He can be reached at Torque News Twitter, Facebok, Linkedin and Youtube.