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Why 2019 Toyota RAV4 is So Popular These Days

The 2019 RAV4 is enjoying unprecedented sales success as customers flock to dealerships to get their new Toyota SUVs. But what factors are creating this popularity? We will look at 3 potential reasons for this sales frenzy.

There is a time to pat oneself on the back for a job well done. The RAV4 is currently in the midst of incredibly strong sales and is setting records nearly every month. It probably deserves its high praise right about now.

And there is also a time to sit back and reflect on why this phenomenon is occurring. Why is the 2019 Toyota RAV4 so darn popular with consumers? I took pen to paper and wrote down some ideas I have on what factors are driving these record sales.

2019 RAV4 has a new body style

Certainly one of the reasons SUV shoppers are checking out the Toyota RAV4 is due to its complete redesign for the 2019 model year. This latest entry was introduced to the public last fall with a taller, sportier, more rugged stance that appeals to both men and women of all ages.

This new body style comes a new powertrain as well. Toyota paired a 2.5-liter 4-cylinder engine that produces 203 horsepower and 184 lb.-ft. torque with a direct shift 8-speed automatic transmission for the 2019 model.

New body style plus more power equals better sales, right?

Here is a little secret, though. The 2019 RAV4 is currently extremely popular, but it was already this way before the redesign. In fact, the Toyota RAV4 was the best-selling “non-full-size truck” in the entire country for 2018. Its widespread mass appeal has been building for years already.

There is a tremendous variety of 2019 RAV4 models

One surprising factor for 2019 RAV4’s immense popularity is the sheer variety of models available to the public. I recently spoke with Mia Phillips, National Manager of Crossover Utility Vehicles, and she could not be happier with RAV4 sales results. “Our team is super excited with the success of the RAV4. There is a RAV4 for everyone.”

I have thought about Mia’s comments on and off since our discussion. Such a simple statement really. “There is a RAV4 for everyone.” I realized she is absolutely right and she nailed it with her analysis.

The 2019 Toyota RAV4 is offered in so many different grade (or trim) levels that it can appeal to basically every type of driver in the market for a small SUV. There really IS something for everyone.

This something-for-everyone philosophy starts with the LE entry level, which comes with more than enough safety and technology features for even the most budget-conscious shoppers. It extends all the way to the Limited, with luxury features such as dynamic navigation, heated Softex seats, and intelligent clearance sonar.

Compare RAV4 XLE Premium and XSE Hybrid and click to subscribe to Torque News Youtube for daily Toyota and automotive analysis

The 2019 RAV4 Adventure offers a rugged, “adventurous” appearance and the capability for towing 3,500 pounds, making it a terrific utility vehicle for both on-road and off the beaten path.

And as a teaser, wait until you hear more about the 2020 Toyota RAV4 TRD Off-Road. Coming this fall.

Wait, did I even mention the RAV4 Hybrids yet?

2019 Toyota RAV4 XSE Hybrid Interior2019 RAV4 Hybrids are a national phenomenon

This might be an obvious one, but 2019 RAV4 Hybrid buzz is exploding all across the country and ensuing sales are skyrocketing. In fact, RAV4 Hybrid sales showed a whopping 147% increase in July versus the previous year. This was a best-ever July for RAV4 Hybrid.

People considering a small SUV will be tempted to lean toward the RAV4 Hybrid for many reasons.

If you are looking for power in your vehicle, the RAV4 Hybrid has 219 combined hybrid horsepower as compared to 203 horsepower with the gasoline version.

Many people are sensitive to gasoline prices these days, so fuel efficiency is of the utmost importance. The 2019 RAV4 Hybrid provides families with an amazing 40mpg combined, which is 41mpg in the city and 38 on the highway. Savings at the gas pump and less need for fill-ups equates to happier RAV4 owners. Double bonus.

Speaking of budget, most people should find the RAV4 Hybrid to be a solid value. The cost of a RAV4 Hybrid (all RAV4 Hybrids are all-wheel drive) is most often just under $1000 more than its equivalent gasoline AWD companion RAV4. Bottom line is that the RAV4 Hybrid is an excellent value and should be considered strongly.

What do you think of the 2019 RAV4? Have you purchased one yet and how is it going so far? Do you have plans to check it out in the coming year?

Thanks for reading everyone. See you next story where I am discussing the pros and cons for the 2020 Toyota Tundra. Let me know there in the comments what you think about it, please.

Bookmark Jeff Teague's Toyota News and Reviews at Torque News Toyota. You can reach Jeff on Facebook and Instagram. Twitter @toyotajeff1 and tweet him tips for new stories. Jeff also shares Toyota news videos on his Youtube Channel at ToyotaJeff1.


Tom (not verified)    August 10, 2019 - 8:53PM

I bought an XLE Hybrid and it's incredible. Such an awesome blend of 4Runner/Tacoma looks/handling and Prius Tech. Only draw back is the lack of Android Auto.

And yes, they are in extremely high demand. I could only find 3 XLE hybrids in a 30 mile radius.

digitaldoc (not verified)    August 10, 2019 - 11:49PM

No interest in the RAV4.

My major issues are that there is no optional engine, and in the upper trim levels, for the price, I would expect a turbocharged engine or a v-6. Unfortunately Toyota offers neither, and as this is based on the Camry, the V-6 would easily transfer over. Heck, folks still chase after the old RAV4 with the V-6 years later. Unfortunately, Toyota continues to take the stance of reliability over performance, and will not turbocharge is then it will compete with the Lexus NX300.

The RAV4 is supposed to be a compact SUV, yet the size of this new model approaches my old 4Runner. I simply don't have the room in my garage for this size of vehicle, and if the new RAV4 is this size, as it is just about at the low end of a mid-size SUV, I look forward to a new compact SUV, that Toyota is looking to bring to market in a year or two.

DMAC (not verified)    August 12, 2019 - 12:30PM

In reply to by digitaldoc (not verified)

I agree on your V6 point, it was my biggest regret for my 2012 as I got the 4 Cyl. References the size though, My 2017 is slightly longer and higher than the 2019, and I believe my 2012 was larger as it had the spare tire on the back door.

Art Siegel (not verified)    August 11, 2019 - 1:51AM

I understand the Rav 4 is synched to iPhones, but not Android. Is that going to be remedied in the 2020 models? It is important to me.

Keith cox (not verified)    August 11, 2019 - 9:13AM

Everything in your write up about the RAV4 hybrid is accurate, I have had a hybrid Limited model now for 3 weeks and it is very accurate, the only thing I wish all Toyota’s have is the folding mirrors but otherwise we love the RAV4 and we also have a Prius V. Both hybrids. Very happy with both cars.

Paul Lee (not verified)    August 11, 2019 - 10:04AM

I don't own one, but I rented one recently and I would not buy the car. One main reason is the hood is too high even when I raised the driver seat to the highest point. On a steep slope I can't see the road closer in front of me or on a road hump I can't see what is in front of me and I am 5ft 4in. I watched a lot of car reviews and most people said it's a great car, but for me it's an OK car. I don't like the dashboard at all.

Alex (not verified)    August 11, 2019 - 10:51AM

I've driven two 2019 models, gas an hybrid. Both underpowered, expensive, AWD is in name only.
Forester performed much better on the same day.
I am very dissapoited with Toyota. Mine is a Toyota family with fleet of 23 cars and SUVs.

Jordan (not verified)    August 11, 2019 - 3:16PM

I bought the gas limited. Love it. But. I will say I’m not happy with the heated seats. Very poor heat output. Other than that. I love it. Have owned it for months now and I haven’t second guessed my decision to purchased it at all

Bruce Walker (not verified)    November 29, 2020 - 12:29PM

Yes, I do have the 2019 RAV4 Hybrid LE. It too has the fueling issue. I am taking it to Dolan Toyota on 12/2/20 to see if the service department can remedy this issue. I can only fill the tank to 9.8 gallons even though the low fuel system light reads that I have only 20 miles to empty. Toyota apparently knew of this issue prior to our purchase of this model year. I will keep you posted as to how this situation is resolved.