Porsche Marries Monthly Mobile App To Monthly Subscription Program
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In an exciting innovation, Porsche has married a mobile app with a subscription service that allows users to experience each model in its lineup for a monthly fee. Called Porsche Passport, the program gives its members the chance to handle each vehicle in the automaker’s lineup frequently. Porsche drivers may soon be in auto heaven
Pilot program set in Porsche home Atlanta
Porsche has launched a pilot program in the Atlanta, Ga., area in cooperation with Clutch Technologies. Atlanta is the home to both companies. Porsche is not alone in the subscription arena. Cadillac has rolled out a similar, $1,500-a-month plan in New York City.Cadillac is trying a similar program in NYC
“Our Strategy 2025 vision is to be the most aspirational brand in a new era of mobility and consumer expectations,” Klaus Zellmer, president and chief exec of Porsche, said in an interview. “Catering to customers’ desires to experience our sports cars in new ways is part of our core strategy. With Porsche Passport, we now offer our customers” a flexible and straightforward “driving solution at their fingertips.”
The Porsche Passport is a month-to-month subscription program that offers its members various vehicle exchanges with unlimited mileage and on-demand access to up to 22 different Porsche models. Members use their smartphones and a mobile app to access their Passports.
Two program levels make more vehicles available
There are two membership levels, “Launch” and “Accelerate.” With “Launch,” users have access to eight models such as the 718 Boxster and Cayman S, plus Macan S and Cayenne. The program isn’t inexpensive as the monthly fee is $2,000. With “Accelerate, members can use 22 models that include the Porsche 911 Carrera S, the Panamera 4S sports sedan, the Macan GTS (an SUV) and the Cayenne S E-Hybrid (a hybrid crossover). This part of the program is more expensive with a monthly fee of $3,000.
“Porsche Passport will provide increased choice and flexibility for new target groups,” Vince Zappa, head of Clutch Technologies said. “Clutch is proud to be the enabling technology behind the service.” The program uses Clutch’s technology platform to manage both customer interaction as well as the end-to-end delivery service for the Passport. Future expansion of the program depends on the results of the pilot program.
Primarily, the program acts as a monthly lease for different models. Membership includes vehicle title, tax, insurance and maintenance fees, plus detailing for the fixed monthly dues. Those using the program can download the Porsche Passport app, available for Apple and Android devices, to apply for membership. Both plans required a one-time activation fee of $500. Active member status depends on a background and credit check.
Users can choose personal drop-off sites
Once approved for the Atlanta-based program, members can schedule vehicles for delivery to their drop-off locations starting next month. Users can set up same day or future vehicle exchanges through the Passport app.
For more information, Atlantans can call 404-800-3173 or find information at Porsche Passport program.