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How ICON is Building the New "Old School" Bronco

Just as Ford is bringing out the 2020 Ford Bronco, another company is building new "vintage" looking Broncos with Ford's blessing. ICON is putting all new parts in old Broncos, but it will cost you!


A company called ICON is willing to totally rebuild a classic 1966-1977 Ford Bronco for you, for a price. It is beautiful, it has classic lines and it will run like the wind, because it has a modern 426-hp Ford 5.0L Coyote V-8 crate engine from the Mustang GT.

Icon 4x4 will totally rebuild a classic Ford Bronco, replacing all plastic or cheap metal parts with new stainless steel, aluminum or pewter parts. The paint scheme is traditional gloss paint and they are retaining the factory bumpers. While the look is “Old School”, the rest of the vehicle is filled with all-new current technology, electronics and mechanical components.

The founder of ICON, Jonathan Ward says they are combining modern technology with classic design. “The idea here was to go far more retro. Now we can afford ourselves the luxury to do something much more stock. I’ve been wanting to evolve in this direction anyway.” Ward is already known for recreating versions of the Toyota FJ and CJ.

Looks Old but Includes All-New Components

The ICON Broncos are built on a custom chassis made from rigid .180-inch-wall steel. ICON adds custom axles and 33-inch-tall BF Goodrich tires. Huge Brembo brakes and racing wheels give plenty of stopping power.

ICON adds plenty of modern technology and amenities to make the “Old School” line of Ford Broncos more fun, like power steering. The Broncos also have a stainless steel Borla exhaust system. Buyers can choose either a 5-speed manual or a 4-speed automatic transmission.

The “Old School” Broncos carry ICON badges that mimic the classic Bronco badge. Licensed reproduction OE grilles and bumpers add to the period-correct look. The SUVs even have the retro rear spare-tire carrier.

Modern Technology and Amenities

ICON says all of the lighting looks old but is actually modern LED technology behind stock-appearing lenses. Buyers can choose the gloss paint in colors that mimic what Ford offered on the original 1966-1977 Ford Broncos, but ICON won't do any of the eggshell or matte finishes that are trendy now.

ICON refuses to use any plastic parts. The dashboard appears stock but is said to be a completely new ICON design, incorporating a stock reproduction glovebox door.

Amenities include a Kenwood Bluetooth/CarPlay-enabled head unit with GPS navigation and premium sound system.

The seating is covered with premium fabrics to look vintage but wear much longer. ICON says buyers can create one-of-a-kind custom interiors that complement the exterior while retaining the Bronco’s original personality.

All of the customization takes time and money. Customers can expect it to take six months to get the “Old School” Bronco of their dreams, and word is that your perfect Bronco will run you about $200,000. For that, you could probably buy about four of the 2020 Ford Broncos, but your old Bronco would be one-of-a-kind. As of now, Ford is still not releasing a lot of information about the 2020 Bronco or its fuel economy.

You can find more information about the ICON “Old School” Bronco here.