Chevrolet lit up the outside of the Renaissance Center, in downtown Detroit, with the Bat signal before the start of the North American International Auto Show. The caped crusader responded with the debut of a full-size LEGO Batmobile. The LEGO Batmobile is designed to look like Batman’s Speedwagon, in a new LEGO movie.
According to information released by Chevrolet, the LEGO Batmobile from Chevrolet stands 17-feet long and nearly 7 feet high. It is made up of 344,187 tiny LEGO bricks, in 17 different LEGO colors.
The LEGO Batmobile from Chevrolet is advertising “The LEGO Batman Movie” which opens in U.S theaters on February 10th, 2017. In the animated LEGO movie, Batman once again faces his arch-rival, The Joker.
“To work on the LEGO® Batmobile with Warner Bros. is an absolute thrill for us at Chevy,” said Paul Edwards, U.S. vice president of Chevrolet Marketing. “Many of the themes in ‘The LEGO® Batman Movie,’ like imagination, family and community, align perfectly with our Chevy brand values and add to the value of the partnership.”
The LEGO Batmobile is significant in size. It weighs just shy of 1700 pounds. Each tire weighs over 100 pounds. The frame is made from aluminum tubing and weighs nearly 300 pounds.
LEGO Master Builders, in Connecticut, built the LEGO Batmobile. Design alone of the Batmobile took more than 200 hours. It took more than 1800 hours to build. Makes your X-Wing Fighter project look a little more doable now, doesn’t it?
LEGO has a history of unveiling new offerings at the North American International Auto show. At this point, the Batmobile by Chevrolet, is not available to buy as a kit. I would expect that would change if the movie is incredibly successful, and the toys are in demand.