Genesis New York Concept

Genesis Still Figuring Which Model Will Get Hotted Up

With Hyundai and Kia beginning to enter the performance arena, it should come as no surprise that Genesis is considering adding a bit of sport to their models. But deciding which model will get it first is becoming a challenge.

“On the Genesis lineup, the whole thing is still in discussion. Before [the lineup is] fixed, we’re not making any decisions on performance cars—the lineup needs to be clear, and it’s still moving and fluid,” said Albert Biermann, Hyundai-Kia’s head of performance development to Car and Driver.

Part of the problem is not only picking the first model, but whether it will use a conventional engine or hybrid powertrain.

“The road map for the next three or four years is clear, but at some point you have to make sure that, with future mobility and all the emissions targets, that you have the technology out there. A lot of discussion is going on about the timing of switching away from pure internal combustion to hybrid or plug-in hybrid. That’s the same for the high-performance applications.”

But one type of vehicle that will likely not get some added performance at Genesis is SUVs. Biermann doesn't see who would buy one. Plus with stronger emission standards coming soon, it makes these types of vehicles kind of hard to make a case.

What do you think will be the first Genesis performance model?

Our money is on the upcoming G70 compact luxury sedan. We wouldn't count out the G80 midsize sedan either.

Pic Credit: Genesis


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