F-150 Lightning Pro quarter angle
Carl Malek's picture

New Report Suggests Ford Is Pushing Lightning Ordering Back Several Months

Ford's F-150 Lightning pickup is changing the way that people perceive pickups thanks to its all-electric powertrain and its strong family heritage. But a new report suggests that early adopters will have a bit longer to wait for their Lightning purchase.
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The Ford F-150 Lighting has rapidly become one of Ford's most anticipated new vehicle offerings and it has even managed to generate massive amounts of demand. However, it appears that Ford is potentially running into some complications and has been forced to push back the dates on when it can fulfill the first wave of orders.

Report First Unearthed By F-150 Lightning Fans

Ford themselves did not make the announcement, but the report comes from the Lighting Owners Forum with several members reporting that they were contacted by several Ford dealerships who told them that order banks for the truck will not be opening on October 26th and will instead be opening up sometime in December.

"Unfortunately, the Lightning order banks will not be opening next week (October 26th). They will now be opening in December 2021."

While it's unfortunate that this part of the ownership process has hit a snag, it seems that the shipping timetable for the Lightning is still proceeding as planned, with separate reports claiming that it's still on target for its arrival to dealerships in mid-2022.

Pricing Will Still Be Key Lightning Strength

F-150 Lightning job site

With the latest round of rumors focusing on the distribution side of things, it's good to hear that this latest report appears to confirm that the pricing ladder for the Lightning will still carry over unchanged. Base models will start at just under $40,000, which makes the Lightning noticeably more affordable than a base Rivian R1T which has a higher base sticker of $69,000.

This approachable pricing ladder, as well as some of its lifestyle-focused features, have transformed Lightning into a key profit generator for Ford, and it has the potential to become just as big of a cash cow as its ICE-powered siblings. A bonus of this trait is that the truck will help pump extra dollars into its green vehicle efforts, which will be very important in the next few years, especially as Ford rolls out more EV and other green vehicle models to try and cement its claim as a dominant player in the green vehicle segment.

Photos: Ford Motor Company

Carl Malek has been an automotive journalist for over 10 years. In addition to his specialization with Ford, he grew up in a General Motors household and is extensively familiar with their products too. Contact Carl on Twitter at @CarlMalek3, on Instagram and Facebook for automotive news to send news tips.


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