Tesla and the Super Bowl
In 3 days, the Super Bowl is going to happen. This is a huge sporting event and an even bigger deal for advertisers. In fact, GM, Ford, and other auto companies are going to advertise their EVs during this event. They did it last year. And when they did this, interest in Tesla shot up and Tesla EV sales went through the roof.
Why did this happen? If other companies are advertising their EVs and Tesla is not advertising at all, why would Tesla get more sales? The answer may surprise you.
The reason is that consumers will go research the EVs advertised and then do comparisons to other EVs and will come to the conclusion that Tesla vehicles are better in every way for the price you pay - and that is the key - the price you pay:
* The longest battery range
* The top performance from 0 to 60 mph
* The best technology with software and driving assist features
* The highest safety ratings from NHTSA
* The best charging network with Superchargers
* The best brand and word of mouth - no need to advertise
When you look at share of the EV market in the U.S., Tesla has a staggering lead. It's not even close. Here are the percentages:
* Tesla: 65%
* Ford: 7%
* Kia: 5%
* Chevy: 4%
* Hyundai: 4%
* Audi: 2%
* VW: 2%
* Rivian: 2%
Nobody is even close to Tesla. And the reason is Tesla has all the best vehicles at the best price to pay for the features you get. It's simple economics and consumer choice and the data shows Tesla winning by a large margin.
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Competitors Benefit Tesla
If I were another EV maker, I would be focusing solely on getting the price of the vehicles down and the features improved. I wouldn't spend money on Super Bowl ads or anything like that. While the ads may be funny to watch, in the end, a consumer will choose what is economically and the best product.
Tesla's competitors are going to drive search interest to Tesla during the Super Bowl. I'm not sure why they are still going to advertise - it doesn't make sense to me. Take that money and improve your vehicles. However, I understand why other automakers still advertise. That's the model that has worked in the past. But Tesla is destroying that model.
Legacy automakers just don't have the software skills that Tesla does. There is a big difference between making cars and writing software. Tesla has the best engineers in AI and software design, and you can see it with the simplicity of its center console screen.
Another thing that has benefited Tesla is their increased communications from their Twitter accounts. Elon Musk has said that Twitter will be a long term benefit for Tesla and using that platform to share doesn't cost Tesla any money. Elon Musk buying Twitter is going to help Tesla in the long run.
Tesla is at about price parity with gas cars, as a Model 3 is about the same price as a Toyota Camry with the U.S. IRA tax credit. The question is, will legacy automakers be able to catch up to Tesla?
In Related News: Tesla Model Y to Lead European Car Market
As we get ready for a barrage of Super Bowl EV ads, keep in mind the reasons U.S. EV customers choose $TSLA 8:1 over its nearest competitor:1/ Longest battery range2/ Top performance (0-60 mph)3/ Best technology4/ Highest safety5/ Most superchargers6/ Brand / Word-of-mouth pic.twitter.com/dc4YYaShrG— Gary Black (@garyblack00) February 9, 2023
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Jeremy Johnson is a Tesla investor and supporter. He first invested in Tesla in 2017 after years of following Elon Musk and admiring his work ethic and intelligence. Since then, he's become a Tesla bull, covering anything about Tesla he can find, while also dabbling in other electric vehicle companies. Jeremy covers Tesla developments at Torque News. You can follow him on Twitter or LinkedIn to stay in touch and follow his Tesla news coverage on Torque News.