The Subaru brand is popular in Russia just like it is in the US and they have one of the most devoted and active fan bases of the brand on the planet. The Japanese automaker is celebrating 20 years in Russia, and they are expanding and opening new dealerships this year. The country’s Subafest festival has always been and remains one of the main events in the automotive life of Russia.
They have to be big fans of the Subaru brand because the cost of a new 2020 Forester, Outback, Crosstrek, and WRX, STI is considerably more than customers in the U.S. pay for one of the all-wheel-drive models. And Subaru Russia just announced a price increase of 3.4 to 7.3 percent across the entire lineup so now they cost even more.
Subaru customers in Russia don’t just pay a little more than their US counterparts in the US. Be prepared for sticker shock.
The cost of a new 2020 Subaru Forester in Russia will run you from $31,753.89 (base model) to $42,213.07 (Touring trim). That’s a whopping $7,258 - $7,618 more than MSRP in the US. If you want a 2020 Subaru Outback be prepared for major sticker shock. The Outback in Russia starts at $41,913.99 for the base trim to- $56,223.99 (Black Line model). That’s $15,268 - $18,878 more than US models.
They also offer the 2020 Subaru Crosstrek subcompact SUV in Russia with a starting MSRP of $28,039 and $42,349 for the Limited trim. That’s $5,894 to $14,954 more than US models.
The Subaru WRX and STI have a cult-like following in Russia, and performance fans pay even more to drive a performance-tuned WRX STI. The base 2020 Subaru WRX starts at $44,489 and $47,221 for the Limited trim. That’s $16,994 - $15,126 more than US models. Fans who want the WRX STI in Russia pay the biggest price differential. The top trim STI starts at $61,245 which just short of $20,000 more than a WRX STI Limited in the US.
The all-wheel-drive 2020 Subaru Forester, Outback, Crosstrek, WRX, and STI are perfect for the climate in Russia, but you’ll pay a huge premium to get one.
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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press and the founder of Subaru Report where he covers all eight models. He has no affiliation with the brand and writes from a completely independent perspective. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram. Check back tomorrow for more unique, informative SUBARU news, reviews, and previews you can trust. We’ve got you covered!
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Photo credit: Subaru Russia