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The all-new 2023 Subaru Solterra EV will be available for customers in the U.S. in mid-2022, but when can you buy the new EV compact SUV? The all-electric Solterra will be available at all Subaru retailers across the U.S, and there is information regarding an online reservation system for customers.
How do I order a Solterra?
Reports from several Subaru retailers say now that Subaru of America will soon open an online reservation system for customers to order the 2023 Solterra. Customers will be required to put down a $250 refundable deposit to place a reservation for the all-new Solterra compact SUV.
Planet Subaru reports the online reservation system was initially scheduled to go live this week on January 18, 2022, but says, "It has been delayed indefinitely." There is no explanation for why it's been delayed or when it will be live for reservations.
Subaru Report reached out to Subaru of America, and Todd Hill, SOA's Product Public Relations Manager, told us, "For now, we are advising those interested in the Solterra to visit subaru.com/solterra-ev for information and encourage them to sign up for updates to receive the latest information when it becomes available."
Other new information from Planet Subaru says Subaru Corporation will only produce around 6,600 Solterra all-electric SUVs for the U.S. market. That's eleven Solterra models for each of Subaru's 630 retailers nationwide. Subaru Corporation is expected to produce 6,600 models in 2022.
With the limited number of models produced for Subaru of America's customers, demand will quickly outstrip supply for the automaker's first-ever all-electric SUV.
Planet Subaru says, "The Solterra is going to be a very hot ticket. There are many people eager for the Solterra, with frothy enthusiasm among Subaru faithful who have been waiting for a battery electric vehicle."
Should customers wait until next year to buy a new Solterra?
The report says Subaru is expected to increase the new all-electric SUV production for the 2024 model year Solterra. "We expect supplies of the 2024 model to increase," the report says.
What is the price of the Subaru Solterra?
The 2023 Subaru Solterra will come in three trim levels for U.S. customers. Subaru has not released pricing information, but the new EV should be priced around $40,000 for the base trim and could approach $50,000 for the fully-loaded Touring trim level. Check out our complete model and trim guide here.
When will the first Solterra models arrive in the U.S.?
The 2023 Subaru Solterra should arrive at retailers in June of 2022. Stay tuned to Torque News and Subaru Report for the latest news on the all-new 2023 Subaru Solterra. EV shoppers can visit Subaru's dedicated 2023 Subaru Solterra website and get vehicle updates. You can also check out Subaru's guide to electric vehicles here.
You Might Also Like: Subaru Says The New Solterra EV Will Determine Its Electrification Plans
Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.
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Photo credit: Subaru USA
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Comments
It is my understanding that
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It is my understanding that the Solterra will only be sold at "EV-compliant" dealers. My dealership in Texas said that they are considering signing up for that program, which will cost them some dollars. I was also told that SOA would allocate my dealership, if they signed up for the program, only four EVs. Given that the average across the US is 11 for each dealer, that probably means that dealerships in "states that have adopted California's ZEV Emissions program" will be getting the majority of the vehicles.
Planet Subaru actually had
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Planet Subaru actually had the reservation system information posted Jan 15th, but (in my opinion) either quality or legal issues (like whether they can sell in MA) with the reservation system are ongoing. I was all ready to reserve one or two Solterra's (credit card by my computer and script running to alert me to website changes), but the more I look at it, the more disappointed I am. In addition to the muscular-shoulder meets Honda Element styling, I really dislike the Prius-like interior with no lockable storage (everything out in the open just asking for smash-and-grabs) and no indication of tie downs in the rear. What was totally missed in this story is how limited the production will be this year. Only a bit over 6,000 will be produced and they are being divided (like bob said) between all the participating dealers. So it may be another year before you can even test drive one if you don't get on the reservation list and find a dealer that doesn't have their allotment already taken up (don't settle with being on a "wait list"). I'm still looking for information about whether the bZ4X will be widely available so I can at least test drive one, but Toyota has been super-tight-lipped. I may just have to wait on the Toyota EV Truck instead -- hopefully it will be "normal".