These 3 Hot AWD Vehicles are Why Subaru Rocks U.S. Consumers
Subaru of America (SOA) is rocking U.S. consumers with their 3 all-wheel-drive crossovers. Subaru’s 2017 Outback, Forester, and Crosstrek each had the best February ever, they helped SOA achieve a record February, and 2017 is starting out hot for the Japanese automaker. SOA reported 45,500 vehicle sales for February, an 8.3 percent increase over the same month in 2016, and the best February in the history of the company. Outback is up 15.2 percent, Forester 6.3 percent, and Crosstrek is up 4.3 percent for the year. Why are consumers drawn to the AWD vehicles?
Outback, Forester and Crosstrek lead the way
Subaru’s top three sellers are their Outback wagon, Forester SUV and Crosstrek crossover all-wheel-drive vehicles. The 3 multi-purposed vehicles combined for 73 percent of Subaru’s sales so far this year, and there’s no sign of the popular recreation-purposed vehicles slowing down. The Outback is the top-seller, and was recently awarded Kelly Blue Book’s "12 Best Family Cars" Winner.
Tom Doll, COO of Subaru of America, has been the chief architect of transforming Subaru in the U.S. into a monumental success. The brand’s accomplishments can be attributed to sticking to their core values of all-wheel-drive, the boxer engine and building safe vehicles. The brand says they are committed to these things above all else. It's been working because they’ve been appealing to their loyal followers, and also picking up new customers at a 60 percent clip.
How are they doing it? By building vehicles that are appealing to a new generation of urban-adventurers who lead active lifestyles, and use the all-wheel-drive Outback, Forester and Crosstrek for daily commuting and to get off the beaten path on the weekends.
The Subaru brand is hot in the U.S., and their 2017 Outback wagon, Forester SUV and Crosstrek crossover are popular with consumers who are drawn to the multi-purpose vehicles for their value, safety features and all-wheel-drive capability. Subaru of America is not slowing down anytime soon. The automaker has another ace up their sleeve. They will begin building an all-new 3-Row all-wheel-drive crossover at their Lafayette, Indiana plant in 2018.
Photo credit: Subaru