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Subaru Says It Can Achieve Zero Fatal Accidents By 2030 - Here’s How

Subaru says they can achieve zero fatal traffic accidents by 2030. See how the automaker says it’s possible in the 2020 Forester, Outback, Crosstrek, and Ascent.


Are Subaru vehicles safe? Subaru has publicly stated their goal is to be the overall auto safety leader, and now they want to have zero fatal traffic accidents by 2030. How will the Japanese automaker pull it off? They have a team of four individuals working in Japan who say it is possible.

The big jump in technology started in 2016 when Subaru and IBM partnered on a data analytics system for testing images from the advanced safety system, including output from Subaru’s EyeSight driver-assist system. The safety system is already standard equipment on all 2020 Subaru Forester, Outback, and Ascent vehicles, and Crosstrek models with the CVT automatic transmission.

2020 Subaru Outback, 2020 Subaru Forester, 2020 Subaru Crosstrek

Can they achieve zero accidents? The team of four engineers is working on the technology in Japan. They say the new-generation safety system can do things in its mainstream all-wheel-drive vehicles that expensive luxury cars do not have yet.

The first-generation EyeSight was developed in 2008 using stereo cameras mounted high on the windshield that protects it from snow, ice, dirt, and other obstructions. The new-generation EyeSight radar still uses stereo cameras and is attached to all four corners of the vehicle, and can now detect a possible accident in any direction.

2020 Subaru Outback, 2020 Subaru Forester, 2020 Subaru Crosstrek

Subaru and IBM have been testing images from the advanced safety system, including output from Subaru’s EyeSight driver-assist system for the past four years. Using vast amounts of test image data already gathered by Subaru, the goal is to improve development efficiency, which will significantly contribute towards the attainment of the advanced driver assist, leading to zero fatal accidents.

Subaru has already achieved the highest safety scores from the Insurance Institute for Highway Safety (IIHS) on its all-wheel-drive models. Now they have a goal to use its EyeSight advanced safety system to achieve improved safety performance for zero accidents in their automobiles.

The 2020 Subaru Forester, Outback, Crosstrek, and Ascent are safe vehicles now; the 2030 models will vastly improve if the team at Subaru can pull off zero fatal traffic accidents.

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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press and the founder of Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.

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Photo credit: Subaru


sam mar (not verified)    August 18, 2020 - 3:19PM

I just want to know When I can have a base Subaru Hatchback with manual transmission with a decent engine? Their 2.0L engine is pathetic.

Digitaldoc (not verified)    August 18, 2020 - 4:20PM

Zero accidents is a really lofty goal. Zero fatal accidents perhaps, but zero accidents overall is not a decade away. The AI in these cars really does not calculate well, and at times is just not predictive, and oversafe. An example of this is that a colleague of mine was driving an Impreza in Brooklyn recently, and he complained that the Eyesight system got overwhelmed in the rush hour traffic, and kept cutting in when it should not. He complained that he was unable to scoot into traffic as the AEB was intervening and he felt he had room. Not sure how many other cars these safety systems can track simultaneously, but rush hour in NYC can be a test to any manufacturer's system, and may not be safer than an experienced driver's judgement, and this may continue for years to come.

Car (not verified)    August 19, 2020 - 2:44AM

Cheap and cheesy CVT will never get my business.
It is giving Subbie Nissan and Honda huge savings that are not passed to the consumer!!!
Boycott CVT and force these manufacturers to use legit , reliable, refined, quiet and proper automatic tranny .

Vyoma (not verified)    August 20, 2020 - 6:47AM

In reply to by Car (not verified)

I want manual shifters than paddles. They can give me CVT between the shifts or when transmission is engaged for a preset variable range between shifted gears.

Is this hard to do?

Jeff (not verified)    August 19, 2020 - 8:48AM

When another vehicle runs a red light and hits you from the side or hits you from behind at a red light by failing to stop...I do not see how a "zero fatality" goal will be met. I was once hit from behind as I was waiting at a red light to change to green ..with another car in front of me and no place to go..

Matt (not verified)    August 19, 2020 - 10:58PM

They can have zero accidents by having the cars off the road with catastrophic big end or ring land failure?

Because that's what took mine off the road