Subaru Sales Are Down - Customer Incentives Are Up
Like all automakers, Subaru is adjusting its sales projections for 2020 and expects to be down eighteen percent from last year. They were projected to sell 725,000 models in the U.S., and now it could be 150,000 less. But it’s good news because incentives are up at Subaru which translates to savings for SUV shoppers.
In an interview with Automotive News ( by subscription), Subaru of America CEO Tom Doll, says in spite of the downturn in sales, it’s “going better than we thought.” That’s partly due to Subaru offering no-interest financing and 63-month terms to lure customers into their showrooms. The 2020 Subaru Forester had the best month ever in May.
What incentives are Subaru offering?
It’s also due to Subaru of America offering larger incentives to customers. According to ALG, while Subaru has less incentive spending than many automakers, the average customer incentive was $1,848 in May, up 21 percent from last year ($1,528).
What is the best month to buy a Subaru?
It could be the best time to buy a 2020 Subaru Forester, Outback, Crosstrek, or Ascent SUV around the 4th of July Holiday. Subaru retailers will be motivated to move cars off their lots and will be ready to deal.
In addition to the extra incentive discount you can get, don’t forget to ask the salesperson to throw in accessories at no charge. You might be able to get body side molding, an air deflector, cargo net, all-weather floor mats or free bottles of touch up paint.
Will I be able to find the model I want?
Keep in mind, inventory is low at many Subaru retailers around the country. Tom Doll says they like to keep inventory low normally, but it’s especially low with the Subaru plants being closed, and sales were better in April and May than expected. Doll doesn’t expect inventory to rise to reasonable levels until mid-August.
You can get the best deal on a 2020 Subaru Forester, Outback, Crosstrek, or Ascent if you buy a model the retailer has on the lot. They are more willing to make a better deal to make an immediate sale.
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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press and the founder of Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.
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Photo credit: Subaru