The 2016 Subaru Outback is in the news again down under and achieves a major milestone with total sales exceeding 100,000 for the first time in February. Also last month, Subaru’s new generation All-Wheel Drive Outback was named Australia’s Best All-Wheel Drive Sports Utility Wagon under $50,000 by the nation’s motoring organizations. The SUV-alternative vehicle is popular all over the globe. What is driving crossover consumers to buy the new-generation Outback?
New-generation Outback is hot
According to Subaru, Outback passed the 100,000 mark last month in Australia taking the tally to 100,012 since the original crossover wagon launched in 1996. The new-generation model has been a big hit confirmed by the fact that almost 13 percent of the total sales have come in the last 14 months.
The new generation Outback has proven to be a big success over the past 12 months down under. Subaru Australia reports the Outback wagon has its best-ever sales of 10,927 last year, since the first multi-purpose wagon launched in 1995. Sales in 2015 were up an impressive 344.7 percent year-on-year.
Outback is bringing in new customers
Subaru is picking up new customers who have never purchased a Subaru vehicle before. The Outback is a big reason why. Subaru Australia Managing Director, Nick Senior, said: “The combination of tremendous value, comprehensive specification and great engineering is proving irresistible to buyers and is bringing many new customers to Subaru too.
Subaru hits the mark
4 things on the new-generation Outback seem to be drawing in new customers. Number one is value for money, two, it’s go-anywhere attitude, three, Subaru’s new safety features and four, its on-the-road performance. Those core values are bringing in new customers and driving the Outback to new sales heights.
The Outback gets a number of upgrades for the new model year. Those enhancements include the addition of Subaru’s EyeSight driver assist system to Outback diesel automatic variants (diesel models not available in the U.S.), plus a variety of Vision Assist features in premium Outback variants. The 2016 Subaru Outback hits a new milestone down under and it’s keeping the Subaru factory busy trying to keep up with the demand around the globe.