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Subaru is selling every 2021 Forester and 2021 Crosstrek they have in inventory. Many retailers’ lots are empty of new Forester, Crosstrek, and even Outback and Ascent models in August. But not all Subaru’s models are selling fast. According to a recent study by iSeeCars, the new 2022 Impreza and used Legacy models are the slowest-selling models in two states.
They report that the Subaru Impreza is the slowest-selling new car in the state of Vermont, where Subaru models sell well. The average new car takes 41.7 days to sell, and the Subaru Impreza takes an average of 66.7 days to sell in Vermont.
photo credit: Competition Subaru
The average used car takes 34.5 days to move off dealers’ lots, while the Subaru Legacy sedan took 78.8 days to sell in Mississippi, where sedans typically sell well.
Subaru Report checked with the largest volume Subaru retailer in the Rocky Mountain region, and they have one 2022 Impreza on their lot. Two are in transit from the Subaru plant in Lafayette, Indiana. They show they have one 2022 Legacy sedan in stock and five new models in transit.
photo credit: Competition Subaru
A source close to a Subaru dealer near Denver told us they have no 2022 Subaru Impreza sedan or hatchback models in stock. In July, Subaru of America reported only 706 Impreza sales compared with 4,259 in July 2020, a drop of 83.4 percent. This is likely due to the microchip shortage and decline in new vehicle production at Subaru Indiana Automotive.
Subaru reported 2,375 Legacy sales in July compared with 2,629 sedans delivered to customers in July 2020, a 9.7 percent decrease. Subaru dealers also have few if any new Legacy models on their lots.
photo credit: Budds Subaru
What should new Impreza and Legacy shoppers do if they want a new car?
Because Subaru of America is experiencing a shortage of most new models in the U.S., retailers now have customers order the exact vehicle they want. You can wait for the new car to arrive from Indiana or Japan.
Customers who can wait can order the 2022 Subaru Impreza sedan or hatchback or 2022 Legacy sedan in the color and trim level they want.
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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.
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Photo credit: main image Budds Subaru
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