2016 Nissan Altima, 2016 Nissan Maxima, 2016 Nissan Murano
Denis Flierl's picture

Is Nissan’s Corny Altima Ad the Real World? [Video]

Nissan calls it their “Safety Shield.” Does the corny 2016 Altima ad reflect the real world?

Safety is the marketing focus of automakers and Nissan wants you to know their vehicles have the technology to keep you safe. Does their new Altima ad reflect the real world? The 2016 Altima, Maxima and Sentra come with their “Safety Shield.” It’s Nissan's advanced driver assistance systems. Will it benefit consumers and is it the real world? Scroll down to page 2 to watch the video.

Nissan demonstrates the systems in a new market campaign using “pop-ups” put in the path of a Nissan Altima, their top-selling sedan. In a busy urban setting, the driver of the Altima is doing a good job of avoiding pedestrians, bicyclists, and construction hazards. But when he lets his attention slip, the Altima stops the car for him when a car ahead stops. The video below may seem corny, but the challenges are real.

It’s Nissan’s new marketing campaign called, “Take On.” Nissan says it addresses the obstacles and challenges of everyday driving, and allows drivers to “Take On” whatever challenges lie ahead. Sometimes, the biggest challenges drivers face is fatigue and inattention. All drivers have experience it. You are driving after a long day at the office and aren’t paying attention. We look at our cell phone for split second and the car ahead makes an unexpected stop. Or we get distracted by the radio or the kids inside the car. This is where these systems help you avoid an accident. Does the system really work as advertised? Nissan doesn’t have any hard testing data, but the technology is advancing and should work like they claim. There’s four new driver assistance systems that will help you and your passengers stay safe.

PAGE 2: How do they work for you?

4 safety features of the Nissan Safety Shield

Nissan’s Predictive Forward Collision Warning uses radar to constantly monitor not just one vehicle ahead in your lane, but two. When it detects sudden deceleration, it gives an audible warning and visual signal on instrument panel. It’s available on the 2016 Rogue, Altima, Maxima and 2016 Murano.

Forward emergency braking warns the driver of impending danger ahead and engages over speeds of 10 mph. It gives the driver a visual and audible warning. It’s available on the 2016 Sentra, Altima, Maxima and Murano.

Blind Spot Warning is like an extra look over your shoulder and helps the driver see cars in the blind spot. The system monitors traffic behind you and also gives a visual warning if it detects a vehicle in your blind spot. Id the driver signals a lane change, a chime lets the driver know if the lane may not be clear. It’s available on the 2016 Rogue, Altima, Maxima, Sentra, Pathfinder and Murano.

Intelligent Cruise Control helps the driver maintain a speed that helps you growth the flow of traffic for safer highway operation. It helps the driver maintain a safe distance so if the cars ahead change speed, it allows you to stop in time and avoid a rear end collision. It will automatically adjust your speed, so if traffic slows, you slow down too. It can even bring the vehicle to a complete stop if needed. It’s only available on the 2016 Nissan Sentra.

The driver assistance systems are available on the popular 2016 Nissan Altima, 2016 Sentra and 2016 Maxima sedans. Their 2016 Rogue and Murano crossovers also get most of the safety systems. They do assist in real world driving challenges all drivers face.

Check out the 2016 Nissan Altima | Pop Ups video

Source: Nissan

Image source: Nissan


Sign-up to our email newsletter for daily perspectives on car design, trends, events and news, not found elsewhere.