New Subaru Outback Breaks Cover In Cool Grey Khaki But You Can't Get One
Subaru just announced a new Cool Grey Khaki Subaru Outback but U.S. customers can only look and not touch. This one is for Japan customers only and will not be making it to U.S. shores. Subaru of America announced the new 2020 Outback and unfortunately, it only comes in conservative colors.
The current model top-selling Outback colors are Crystal White Pearl, Ice Silver Metallic, and Crystal Black Silica. The other colors for the 2020 Outback model change are Autumn Green Metallic, Abyss Blue Pearl, Cinnamon Brown Pearl, and Magnetite Gray Metallic.
Subaru Outback in Cool Grey Khaki
Subaru knows who their demographic is for their flagship model and the Japanese automaker doesn’t want to do anything that will mess up its formula for success. But there are some customers who want new colors on that exterior besides Wilderness Green Metallic. So why not any cool colors?
Crosstrek gets "Cool Gray Khaki” and it’s going over big with a younger generation who are the biggest demographic buying the new crossover. Because Crosstrek attacks a younger buyer, older Outback lovers get left out of the fun colors. One of our readers told us, “Outback needs cooler color choices, instead of the boring colors they offer! It needs an orange!”
Japan-spec Subaru Outback
Outback fans would like new fun colors like the new-generation Crosstrek with "Sunshine Orange” and the new "Cool Gray Khaki," a shade that can also look a light shade of blue depending on the light. Subaru knows the Outback SUV/Crossover typically attracts an older demographic so the Japanese automaker must think they won’t buy them here in America.
Maybe Subaru Corporation is testing the more contemporary color on Outback in Japan first to see how it sells before they commit to it in North America. We think U.S. customers would buy more of the Cool Gray Khaki or Sunshine Orange than executives at corporate think. So if you would like to see new colors on the newly-redesigned 2020 Outback, leave us your comment below and tell Subaru what new colors you’d like to see.
The new sixth-generation 2020 Subaru Outback begins arriving in dealer showrooms this month. Subaru of America builds it at their U.S. plant in Lafayette, Indiana for North America customers, but you won’t see the new SUV wrapped in Cool Grey Khaki.
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Photo credit: Subaru Japan