New-Generation Subaru Forester Sales Are Up - All Other Compact SUVs Are Down
What is the report card on the fifth-generation Subaru Forester? The 2020 Forester is the number 5 top-selling compact SUV for the first half of the year. The Toyota RAV4 is the top-selling model with 85,729 sales, Honda CR-V - 67,712, Chevrolet Equinox - 50,798, Nissan Rogue - 47,250 and Forester 46,780.
But something extraordinary is going on with the Subaru Forester. Among compact SUVs, the Forester is also the only small SUV sold in the US market that is gaining in sales compared to 2019. The Forester is growing while all others are declining.
The Forester is up 2.7 percent in the first two quarters of 2020, while the top-selling Toyota RAV4 is down -26.6 percent. Honda CR-V dropped -24.5 percent, Chevrolet Equinox -40.7 percent, Nissan Rogue -42.0 percent. The Jeep Cherokee has dropped the most at 51.3 percent, and Ford Escape is down -49.3 percent for the first quarter of 2020.
How does the Forester compare with Outback, Crosstrek, and Ascent?
In the Subaru stable of all-wheel-drive vehicles, the Forester is up 0.4 percent through August 2020, and its the only Subaru model with an increase over last year. The Outback is down 30.9 percent, Crosstrek dropped 25.0 percent, and Ascent is down 19.4 percent over the previous year.
The new-generation Forester is far exceeding expectations in 2020. Why is the Subaru Forester the best-selling model? The Forester is the model with the perfect mix of interior comfort, driving dynamics, fuel mileage, safety technology, and cargo space.
Subaru updated the fifth-generation Forester for the 2019 model year with the new Subaru Global Platform, which helped increase interior space and comfort. It also improved the driving characteristics compared with the outgoing model.
What’s new for the 2021 Forester?
The 2021 Subaru Forester adds standard features like LED Steering Responsive Headlights and High Beam Assist on all trim levels. All Forester trims now also come standard with Subaru’s EyeSight Driver Assist Technology. What isn’t new is, all Forester trims come standard with all-wheel-drive, all-weather performance. It’s a formula that gives a new-generation Forester an A on its current report card. The 2021 Subaru Forester could do even better when it arrives next month.
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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.
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