Is the new BMW i8 too extreme for performance enthusiasts?
The future of high-performance is here and the new BMW i8 is already a huge success for the brand. The award puts the i8 ahead of some “stiff competition” from a host of other premium and luxury manufacturers to win the overall award. The Top Gear magazine’s global Car of the Year 2014 award, and the new i8‘s sales, point to a bright future for the plug-in hybrid performance vehicle from BMW.
The new BMW i8 was praised by the editorial team of Top Gear for “its breadth of abilities.” Its 1.5-liter three-cylinder turbocharged gas engine combined with an electric motor produces 357 horsepower and 420 lb. ft of torque that gives the sports car a 0-62 mph sprint time of 4.4 seconds. That’s also due in part to its light carbon fiber reinforced central tub. It delivers the kind of high-performance that would excite any driving enthusiast.
i8 delivers the performance future now
Charlie Turner, Editor in Chief at Top Gear magazine, said: “The BMW is a milestone in the annals of automotive history and a glorious statement for an exciting and positive future. The i8 delivers, and then some. It’s the kind of car we should celebrate, a beautiful vision of the future, delivered now. It is a resounding success for the BMW i8 and the whole team were unanimous in naming the BMW i8 as Top Gear magazine’s Car of the Year.”
BMW i8 sales
In the UK, so far, an estimated 200 BMW i8 cars have been delivered to British customers, but BMW says its orders now total more than 400 cars, more than one year of BMW’s original British production allocation. According to AutoExpress, BMW has already sold every single car it intended to produce in one year in just a few months, smashing its own production expectations with the new i8.
BMW expects i8 to be a game changer
BMW developed the new i8 for performance enthusiasts who wanted both high-performance and efficiency in a luxury package. Dr Ian Robertson, BMW AG Management Board member for Sales and Marketing BMW, said: “We always knew the BMW i8 was going to be a game changing vehicle and the strength of orders shows just how desirable this car is for customers.”
BMW is using the i8 and i3 plug-in hybrids to advance their position in the market as the world’s best-selling and most innovative premium car manufacturer. The new i8 offers neck-snapping acceleration and driver enjoyment all wrapped in a package that takes BMW’s Efficient Dynamics philosophy to the extreme. Even thought the price tag is over $135,000 US, it’s not stopping buyers around the globe from snatching up the plug-in hybrid performance vehicle faster than BMW can build them.
The price may be extreme for most performance enthusiasts, but the new BMW i8 certainly shows where the future of high-performance is headed. With other performance models like Audi’s R8 e-Tron and others, the BMW i8 plug-in hybrid doesn’t look as futuristic as it did when it was first introduced. BMW has said this plug-in hybrid technology will be seen in their core models in the future. We will likely see the BMW M3/M4 coming with this eco-performance technology in the future. Stay tuned.