The Millennial-Focused Impreza Just Launched and it’s Already Changing Subaru’s Landscape
The all-new 2017 Subaru Impreza sedan and 5-Door just launched and it’s already a big success right out of the gate. Subaru Canada and Subaru of America both report huge increases for the newly-launched 2017 Impreza. In Canada, the new Impreza, just hit dealerships in December, and it helped vault Subaru’s compact car to its best ever January results, with 599 units retailed for a 33.1 percent increase over January 2016.
It’s the same story in the U.S. market, as Subaru of America Impreza sales for January 2017 increased 16.5 percent over the same month in 2016. The only other vehicle in the stable with a higher percentage of increase in January was the 2017 SUV-alternative Outback wagon with a 17.8 percent jump.
This is exactly what Subaru was hoping for when they spent $1 Billion on Impreza’s nearly complete remodel and it’s working. The money was spent on the new Global Platform that underpins the new sedan and 5-Door compact. The big investment will also go to update all future Subaru models.
Impreza: A millennial-focused offering
There’s an estimated 80 million millennials in the U.S. alone (age 18-35), and Subaru of America estimates 6 million of those fit their target demographic to buy the newly-redesigned Impreza sedan and 5-Door compact. More first-time buyers are checking out the newly-redesigned 2017 Subaru Impreza in the U.S. and Canada now that it’s hit dealer showrooms. The newly-designed compact is already a big success and changing Subaru’s landscape with new records early in 2017.
Photo credit: Subaru.ca