2013 Ford Mustang GT
Denis Flierl's picture

If the auto world were run by women, SEMA Mustang build [Video]

In a partnership between Ford, SEMA and the aftermarket industry, women designed a 2013 Ford Mustang GT and here are the results.
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In a male dominated industry like the automotive world, we don’t really think about what it would look like if it were run by women. But now we can get a good idea of what cars would look like if it was. Over a six-month project, more than 20 women from Ford, SEMA and the aftermarket industry worked together to design a one-of-a-kind 2013 Ford Mustang GT.

The women came up with three different designs that were submitted for public voting and we now have the winning design. The first design was called “Fast Metal” and submitted by Theresa Contreras of L&G Enterprises. The second entry called “Chromatic” was submitted by Jennifer Seely of Ford Motor Company. The third entry and winner of the contest was called “High Gear” and was also submitted by Jennifer Seely.

Jennifer Seely has been a designer for Ford just under two years and got the chance to be on the all-women team. Her winning “High Gear” 2013 Ford Mustang GT gives us an idea of what cars would look like if the automotive industry was run by women.

The “High Gear” winning design

It starts on the outside of the car that gets some definite feminine touches like Rose Gold trim around the headlamps and grille and Rose Gold wheels with a satin finish. Seely also added "angel eyes" to her concept GT, which are the horizontal lights across the headlamps to give it a distinctive daytime appearance.

Inside the 2013 Mustang GT gets even more of the feminine treatment. The interior is luxurious as you can imagine with plush quilted suede seats with the same Rose Gold theme with thread accents running through the upholstery. The Rose Gold chrome accents continue throughout the interior on the dash, door panels and shift knob. The 2013 Mustang GT will also get additional modifications to the engine, suspension, drive train and sound system.

The winning design was chosen by fans

Thousands of fans were invited to view the three cars online and voted on the satin-black Ford Mustang GT that they wanted to see built by a group of women volunteers. “We appreciate our readers and fans helping us determine which concept will be used for this very exciting project,” said Doug Evans, executive vice president of Source Interlink Media (SIM). SIM, a partner in the project, hosted the voting on several of its websites and will also host the physical build at its El Segundo, Calif., headquarters.

The women will begin the build in July and finish the project in August and makes its debut at the 2012 SEMA show in Las Vegas. After the show, the 2013 Ford Mustang GT “High Gear” will be auctioned on eBay to raise money for the SEMA Memorial Scholarship Fund.

Check out the video below and listen to an interview with Seely as she discusses the inspiration and design philosophy behind High Gear.


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