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How Subaru Brilliantly Markets Their AWD Vehicles to New Adventure Seekers [Video]

How does Subaru market their new 2016 Outback, Forester, Crosstrek and WRX STI to future consumers? It’s called Subaru’s Gelande taxi.


Subaru does this every year when they bring their special livery Gelande taxi 2016 Forester, Outback, Crosstrek and WRX STI vehicles to the ski slopes. Subaru markets their all-wheel-drive vehicles to future consumers in a brilliant way. How do they do it? Subaru gave skiers in Japan free lifts in their all-wheel-drive vehicles up the ski slopes this winter. They do it to show the all-wheel-drive capabilities of the Forester, Outback, Crosstrek and WRX STI in deep powder. It’s brilliant marketing because winter sports and skiing are popular in Japan too.

The multi-purposed cars are a big hit

They strap the skis and snowboards on top of the car and the fun begins. It’s all part of Subaru’s “Slope Taxi 2016” events they held this season to introduce young adventure seekers to Subaru’s AWD vehicles. The kids love it as the Subarus slide on the snow and power up the slope. It's more fun than riding the chair lift. After the young skiers get to experience the vehicle’s performance in the snow, you can bet they will think of Subaru when they buy a new car after they get out of college.

Subaru markets their AWD vehicles through social media

Subaru knows they can advance their brand quicker through social media. The young skiers can go to the “Slope Taxi 2016” booth and get a commemorative photo taken in front of the Subaru ski taxis and then post it on Twitter, Facebook and Instagram with the hash tag "# slope taxi" to win prizes.

It’s a brilliant marketing program by Subaru to expose the next generation of adventure seekers to their 2016 Forester, Outback, Crosstrek and WRX STI AWD vehicles. Check out the Subaru Gelande taxi 2016 video below.

Source: Subaru Global