How one lucky winner takes the wheel of 2014 Mercedes CLA-Class
There was one lucky winner that Mercedes-Benz gave free use of a new 2014 CLA-Class four-door coupe to. How did she win it? Mercedes launched the eagerly anticipated CLA-Class around the globe and gave five of Instagram's all-star photographers a ride in the CLA to promote what they called “Take the Wheel” event.
What was the “Take the Wheel” event?
The five photographers got behind the wheel of the all-new Mercedes-Benz CLA last summer. What is the Instagram challenge about? Mercedes “Take the Wheel” brought together some of Instagram's most influential photographers who drove the 2014 Mercedes CLA. The one who received the most “likes” would win free use of the new four-door coupe for three years.
The five “influencers” documented and shared their driving experiences in the sporty new CLA in a series of consecutive five-day road trips across the U.S. They posted photos and videos to Instagram during their drives.
Win free use of the new CLA
But anyone could get in on the action. Consumers also got the chance to win free use of the new CLA for three years. By visiting a special website, participants were able to submit their Instagram handles and their feeds and instantly became entry portfolios in the contest. The five photographers select one of the Instagrammers who got to take their very own road trip in the CLA. The winner received free use of the new 2014 Mercedes-Benz CLA-Class free for three years.
One lucky winner!
The picture above is from the CLA “Take the Wheel” winner Niki Csanyi and her CLA250 in the oceanfront playground of Montauk near New York City. Congratulations to Niki for winning use of the new 2014 Mercedes-Benz CLA-Class for three years.
Image source: Mercedes-Benz via Niki Csanyi
Other 2014 Mercedes-Benz CLA-Class stories of interest.
Why the 2014 Mercedes CLA-Class is a global phenomenon