2016 BMW M2 Coupe, Gigi Hadid
Denis Flierl's picture

How BMW Hits it Out of the Park With This M2 Ad [Video]

BMW M2 is a new vehicle with a new marketing plan. How did BMW hit a grand slam?

BMW M2 beats the competition on the track and on TV with their new marketing campaign. Their new video which you can scroll down to see below, has close to 14 million hits in the last 30 days. It’s BMW’s new M2 marketing ad “Eyes on Gigi Hadid.”

Ward Auto keeps track of marketing success and they say the M2 ad is number one. It beats out Audi, Nissan, Mazda and Honda ads. BMW’s commercial featuring fashion model Gigi Hadid claims the #1 position in the weekly Most Engaging Auto Ads rankings, powered for WardsAuto by iSpot.tv.

iSpot.tv tracks TV ads in real-time and allows customers to monitor social actions, search activity and online video views associated with TV spots across Facebook, Twitter, YouTube, Google, Bing and Yahoo!. BMW M2 beats everyone.

BMW beats the competition on TV

Audi’s promotional tie-in ad for “Captain America: Civil War” is # 2, Nissan’s spot showcasing collision-avoidance technology is #3 and Mazda’s “Carried Away” ad narrated by Aaron Paul at #4. Honda takes fifth place with a commercial about a square world where skateboarding is impossible and traffic is a nightmare unless you have a 2016 Civic Coupe.

BMW hit a grand slam with the new M2 Coupe with performance fans. Now they hit it out of the park again with their marketing of the newest M performance vehicle from BMW M GmbH. How did they do it? By connecting with a young male audience who likes fast cars and beautiful women. It's not new. It's a formula that's worked for decades.

Watch The BMW M2 - Eyes On Gigi Hadid video.

Source: Wards Auto/iSpoit.tv

Image source: BMW


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