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How the 2015 Subaru WRX maintains its cult-like following

The all-new 2015 Subaru WRX is about to launch in Australia and gets recognition from EVO Australia magazine. Why does the car have a cult-like following?

It seems like yesterday the Subaru WRX performance car made its launch in Australia, but WRX celebrates 20 years in the country down under. Subaru’s new-generation 2015 WRX gets a shout out from EVO Australia magazine and the performance sedan is on the cover story of the April edition. EVO was so impressed that they gave the new WRX a 10-page feature in the magazine. After 20 years, WRX is still going strong, and the Australian magazine likes what they see. How does WRX keep it's cult-like following?

The 2015 Subaru WRX goes on sales in Australian dealer showrooms this month and it’s still going strong. The performance car is affectionately referred to as “REX” in the country where it has a rich Rally history. The all-new-generation REX arrives in Australia as a very popular model down under and has a cult-like following even after 20 years. What excites EVO about the new performance car?

EVO Australia magazine rates the 2015 Subaru WRX Premium four stars, and says, “It’s addictive fun and serves to remind that, while the WRX may be 20 years old, its blend of traction, affordability and performance will never grow old or go out of style. It’s rare that a new generation performance car manages to be both more liveable and more fun to drive. The new WRX pulls off the double.”

Australia is the third biggest market worldwide for Subaru and the WRX established itself as a true performance car after competing in World Rally racing in Australia and around the globe. It has a massive appeal in the Australian market in the “pocket-rocket category” that Subaru established in the 90s.

The new 2015 Subaru WRX will go on sale in Australia in April with a starting price of $38,990. After 20 years, it’s the lowest priced WRX to ever grace Australian showrooms. WRX was released in March 1994 at a price of $39,990, the equivalent of $66,640 today, says Subaru. The 2015 model gets a new 2.0-liter engine with more horsepower, a 6-speed standard transmission, a new CVT automatic and new suspension upgrades.

Twenty years ago, WRX was based on the modest-selling Impreza. What started as a quirky niche performance car for Subaru, has evolved into a popular sports car among performance enthusiasts in Australia. The “REX” has a devoted following and has come a long way since its early beginnings. Today, there are a number of WRX clubs across Australia devoted to the iconic sports car from Subaru.

The all-new 2015 Subaru WRX is about to launch in Australia and gets a shout out from EVO Australia magazine by being on the front cover and with a 10-page spread. With its rich Rally-bred history, it’s no wonder the REX has a cult-like following in Australia.

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