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EyeSight-equipped models accounted for an astounding 85% of sales in Japan

Subaru sells over 300,000 EyeSight-equipped models in Japan. What’s next for the safety conscience automaker?

Fuji Heavy Industries (FHI), the manufacturer of Subaru automobiles, announced that cumulative sales of Subaru models equipped with EyeSight surpassed 300,000 units in Japan at the end of March 2015. Subaru says they have sold exactly 308,333 cars equipped with the safety system as of March 31, 2015.

FHI launched the EyeSight safety system in 2008 and is the world’s first system to solely use stereo camera technology. Subaru has been highly successful in marketing the system in its home country of Japan and says EyeSight-equipped models like the 2015 Outback accounted for an astounding 85% of sales in Japan for the fiscal year ended March 31, 2015.

Second generation EyeSight

EyeSight offers pre-collision braking control that works to help drivers avoid or limit frontal impact by detecting other vehicles, pedestrians and cyclists and slowing or stopping the car when necessary. Another function, the adaptive cruise control, maintains a set distance behind the vehicle in front, and also controls braking if the preceding vehicle stops quickly. It’s designed to help drivers in heavy traffic and helps reduce driver load in these situations.

EyeSight version 3 just launched

Subaru is never standing still when it comes to making their vehicles the safest cars on the road. Their latest EyeSight version 3 is being released on the new Levorg sports tourer which Subaru currently sells in Japan and Europe. The 2015 Subaru’s sporty Levorg is the first model in the lineup to get the third generation EyeSight safety system. This "Advanced Safety Package" upgrades from the previous generation with a new rear vehicle Detection (rear side vigilance support function), a side-view monitor, high beam assist and eye site four function assist monitor.

The new EyeSight "Advanced Safety Package" uses advanced safety technology that is designed to proactively avoid accidents. The new rear vehicle Detection enables the driver more.

EyeSight’s technology has been highly rated by the the IIHS in the U.S. and also gets high marks from Japan’s independent agency, Japan New Car Assessment Program preventive safety performance assessment. It received the top rating of Advanced Safety Vehicle-Plus (ASV+) which has been conducted since October 2014 by the Ministry of Land, Infrastructure, Transport and Tourism and the National Agency for Automotive Safety and Victims’ Aid.

Subaru’s stated goal is to be the number one automaker in overall vehicle safety on the planet. Over 300,000 customers in Japan feel safer in EyeSight equipped Subaru vehicles like the 2015 Outback.