The Subaru Forester had the best July ever in sales and continues to lead the brand as the top seller in the lineup. It’s also seen 24 consecutive months of more than 10,000 Foresters sold in the U.S. In Canada, Forester is the volume leader in July and had an increase of 14.6 percent to also lead the Subaru lineup.
What is Forester so popular? One thing Subaru does well is they stick to their 3 cores values that set them apart from the crowded small SUV field. At a time when many automakers are designing SUVs that look like sport coupes, Subaru bucks the trend and gives buyers what they want.
Subaru’s core values
There’s three core values that Subaru has stayed with on the new Forester. Those include good visibility, cargo carrying ability and versatility. The secret to Subaru’s success is that they stick to the basics and then they keep improving on them every year. Another core value is their excellent Symmetrical all-wheel-drive the brand builds into their entire lineup except for the BRZ sports car. Consumers have come to know Subaru as an expert in all-wheel-drive technology.
IIHS Top Safety Pics
Forester is also getting top marks in safety performance. Subaru is building some of the best designed and safest vehicles on the planet. They are the only automaker to have received the IIHS top safety picks for every vehicle in their lineup. The 2015 Subaru Forester was the only mid-size SUV out of 13 models to ace the overlap front crash test conducted by the IIHS. The brand has just come out with their new EyeSight safety system that alerts the driver to possible crash situations.
Demand for the Forester continues to be very strong and Subaru knows where their market niche is at. They are engineering safe automobiles and stay true to their core values. It’s a formula for success that is paying off big for Subaru. The 2016 Subaru Forester is arriving at dealers now and it comes with even more high-tech safety and infotainment.