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4 Reasons Why Subaru Owners Are Fiercely Loyal To The Brand-Number 2 Will Surprise You

Subaru Forester, Outback, and Crosstrek owners are fiercely loyal. Check out the four reasons why. Number 2 will surprise you.

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What is up with Subaru owners? You might know a Subaru Forester, Outback, or Crosstrek owner who is passionate about their car and they won’t stop talking about it. You’ve seen the back of their all-wheel-drive vehicle with the little badges that represent how many Subaru vehicles they’ve owned and other lifestyle icons.

Subaru even has a special designation for some that want to become Ambassadors who spread the word about the brand.

Subaru was just awarded the Best Manufacturer for Safety Features in the 2020 Driver Power survey, and it’s the second year in-a-row. In the overall rankings, Subaru placed 3rd out of 30 manufacturers. The Editor of Auto Express, Steve Fowler, says there are four reasons why Subaru owners are so loyal to the brand.

2020 Subaru Outback, 2020 Subaru Forester, 2020 Subaru CrosstrekSubaru Ambassadors spread the word

He says, “This year marks another exceptional performance for Subaru, as Driver Power respondents told us they’re happy with almost everything that relates to life with these cars. Owners find them immensely satisfying to drive, enjoy their fantastic interiors, and can rely on them day in, day out. Owners also say no other carmaker offers better safety systems. Given these results, it’s easy to see why Subaru owners tend to be a loyal lot.”

It’s easy to see why Subaru owners rave about safety features. The brand gets more top marks for safety than any automaker. The all-wheel-drive models have sporty driving dynamics, and the Outback wagon just beat 5 Toyota and Lexus models as being more reliable.

2020 Subaru Outback, 2020 Subaru Forester, 2020 Subaru CrosstrekSubaru interiors are no longer a weakness

But one is a big surprise. Owners say they enjoy their Subaru’s fantastic interiors. At least up until daily recently, Subaru interiors were the worst of any automaker. The Japanese carmaker used lots of plastic and the quality of materials was subpar.

Now with the introduction of the all-new Ascent family hauler and the six-generation 2020 Outback wagon, the interiors have jumped in quality. What used to be a weakness for Subaru, is now a strong point for the Japanese automaker. Check out our recent review of the Ascent Limited trim below and its “near-luxury” cabin. We think it's missing one thing.

You Might Also Like: New Subaru Ascent Limited Checks All The Right Boxes But One

Denis Flierl has invested over 30 years in the automotive industry in a variety of roles. All of his reports are archived on our Subaru page. Follow Denis on Facebook, Twitter, Instagram, Subaru Report. Check back tomorrow for more Subaru news and updates at Torque News!

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Photo credit: Subaru

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Gisele Fontaine (not verified)    April 19, 2020 - 3:19AM

Unfortunately for myself, I purchased what I thought would be my retirement SUV, a 2013 Subaru Crosstreck. This was done after 6 months of research, talking to Subaru owners and mechanics. After having my Check Engine light come on, I needed to add over 1 litre if oil. What happened next with the Dealership, Steele in Moncton NB and Subaru Canada was a joke.
I was first told that it was normal for an engine to burn oil. Next, I had to come into the dealership to have the Oil level monitered. When I finally had enough of being treated as a total moron, I offered to trade in my lemon Crosstreck with the condition that I would buy a new one BUT I would only extend my payments on the new 2015 Crosstreck for an extra year. The reponse: I could have another 2013 Crosstreck that was a 3 year old leftover and "the best selling color Crosstreck model that Subaru had" the Orange one. This was plus adding to my payments.
All this to say: I loved my Crosstreck, it was the first time in 40 years of driving 30-50 thousand km per year in all types of vehicles that from the moment I sat in the drivers seat it felt like I finally had found "my" vehicle.
Thank you Subaru! I lost a chunk of money that I could not afford. Miramichi Mazda gained a new customer as I traded in my Subaru lemon for a CX3 and have had the best Customer Service imaginable, so much so that I am contempating getting a new CX30.
Subaru vehicles can be great, but if the dealership and the Company do not want to UPHOLD THEIR WARRANTY, I have and will always continue to bash their products. Fool me once.....

Joe (not verified)    April 19, 2020 - 6:03AM


1. Satisfying to drive
2. They like the interiors
3. Reliability
4. Safety

Please make the list up front instead of burying it in the middle of the article over two sentances.

Dan Colopy (not verified)    April 19, 2020 - 10:36AM

My current 2019 Outback 3.6 is my fourth Subaru. I drive it from Ohio to Florida and back 12-15 times a year. I take it off road in Ohio to navigate the unimproved roads and trails at the family farm. It's comfortable, safe, great in winter, very good off road, gets me 26-27 mpg on cheap 87 octane regular between oil changes, and I'm invisible to police (as well as women under 40 ). My other car is a CTS-V Caddy stick. My Outback has a better radio. But I love them both.

Paul Velasquez (not verified)    April 19, 2020 - 12:12PM

I purchased my outback in 2012, Every time I get behind the wheel and drive it's like
driving my brand new 2012 over again. It's a great car to own drive one you will see
what I am talking about.

ErgNoor (not verified)    April 19, 2020 - 4:52PM

I'm puzzled about lack of comments on notorios head gasket failures that plaguet Subaru for decades.
Blown and leaking head gaskets are still around.
Eyesight package is trendy, but windshield replacement an calibration are salty...

Al Meyer (not verified)    April 24, 2020 - 8:07PM

In reply to by ErgNoor (not verified)

The blown head gasket issue ended a few years ago with a major engine redesign. The oil consumption issue was limited to 2013 and early 2014 models. Subaru installed new engine blocks under an extended warranty. If a dealer pushed back - find a new dealer. Our dealer did it for a 2013 Outback, no issues. They also did a major transmission repair after the extended warranty expired.

Larrywaind (not verified)    April 19, 2020 - 8:14PM

bargain trusted essay creating assistance, another person do my essay for me, generate my essay melbourne, essay about serving to somebody in absolutely need, assist be able to write essay, inexpensive.

Matt Wilson (not verified)    April 27, 2020 - 6:37AM

Forget about the head-gaskets, let's get Subaru to fix the most annoying thing about all their models. I've owned them all over the years now and every one's heat shields started to rattle at 35-40k miles, making the car sound like a trash-cart. A small detail, but a real pain in the ass. Apart from that superb cars.

Steve Ells (not verified)    December 26, 2020 - 2:57PM

I bought my 2014 Forester in late 2013. I too got a low oil light early in my ownership. Stopped immediately and found the level at least 1 quart low. Called dealership, went in, did the oil consumption test. Dealer said it wasn't bad enough to get new bottom end. At 83,000 miles the transmission went south, Towed to the dealership, twas fixed under warranty. Now at 116,000 miles the engine is starting to use oil and when I turn sharp at low speeds I hear a "clicking" noise. My guess is that one of the CV joints is going south. I asked the dealership (in San Luis Obispo, CA) to take a look at it. I was told it wasn't bad and they would take a look when I brought it in for my 120,000 big service. Lately I've notice the RPM searching when I gradually add power when I start off on a cold morning. Dirty throttle position sensor??? I am not too happy with dealership. Looking for an independent Subie technician in the hood. I like the car a lot but am a bit bummed about