10 things you didn’t know about Subaru
The Subaru brand isn’t the biggest automaker in the world, but they are doing a lot right to keep consumers flocking to their showrooms. U.S. consumers are buying their vehicles at a record clip and it doesn’t look like it will slow down anytime soon. The Subaru brand is lighting up the auto industry with record-setting sales and continues to be a brand to watch. What are some things you probably don’t know about Subaru?
The brand is leading the industry
Subaru is only the 9th largest auto company in America, yet they are leading the industry with record sales that rivals can’t match. The Subaru brand is experiencing continued growth with 44 consecutive months of year-over-year growth. It’s being fueled by their recreation-purposed vehicles that are appealing to a new generation of buyers with active lifestyles.
There are 625 Subaru dealers in the U.S. that sold 513,693 recreation-purposed vehicles in the U.S. last year through November. When the final numbers come out, it will be another record year for the brand here in the U.S. It's Subaru’s top market around the globe. Subaru of America outsells Australia, Japan and European markets. Subaru has now sold 7,500,000+ vehicles in the U.S. to date.
Subaru gives it away
Subaru of America connects with buyers by giving $250 per vehicle that is purchased through their Share the Love Event. It all goes to benefit local and national charities that buyers select. Over $65,000,000 dollars have been given to Charitable Organizations to date. $800,000+ has been donated to worthy causes in Camden, NJ alone where the company has it’s headquarters.
They connect with consumers
Subaru of America is all about protecting the environment and they recycled 65,469,489 pounds of material at their Subaru of Indiana plant this year alone where they currently manufacture the Outback and Legacy models. The new 2017 Impreza sedan and 5-door hatch and a new 3-Row crossover will be built at the plant starting late 2016 and 2017 respectively.
Subaru is attracting a new generation who lead active lifestyles and love the outdoors. Alan Bethke, vice president of marketing, Subaru of America, Inc says, “Many Subaru owners enjoy the outdoors and support environmental conservation and so we want to encourage more people to visit America’s national parks to fully experience the great outdoors.”
The Discovery Channel’s Last Frontier” star, Eivin Kilcher who lives in Alaska drives a 2016 Subaru Crosstrek and is passionate about the brand. Read more here.
The top-selling 2016 Subaru Forester, Outback and Crosstrek recreation-purposed models are leading the way in sales and it doesn’t look like the demand is going to slow down in 2016. Subaru seems to be doing a lot of things right to keep consumers flocking to their showrooms.