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2017 Toyota RAV4 Sales Surge Pushes It Past Honda CR-V and Nissan Rogue For July

The Toyota RAV4 has passed all rivals in sales for the month of July.


In an incredible month of sales, the 2017 RAV4 has passed all rivals. With 41,804 units sold, the RAV4 is up an incredible 36% for July versus last July of 2016. Any vehicle passing the 40K units per month mark is rare. Typically, only the Ford F-150 line of trucks, which is comprised of multiple models, and the Chevy Silverado line of models can achieve this level of sales. One possible reason for the sales surge could be a recent price cut by Toyota for the RAV4.

Toyota RAV4 Sales Comparisons
For more perspective, the Toyota RAV4 outsold all of Volkswagen in America. The RAV4 also outsold all of Mazda. Over at Subaru, whose crossovers do very well in certain markets, the RAV4 outsold the Forester and Outback combined in July.

The year to date sales leaders for the segment are the Nissan Rogue and Honda CR-V. In July, the RAV4 outsold the Honda CR-V (31,761 sold) by over 10,000 units, or roughly 30%. RAV4 outsold the Nissan Rogue (32,425) by roughly that amount.

Toyota RAV4 - Aging Design Beating New Models
The amazing sales of the RAV4 are even more impressive when one considers that the RAV4 is now entering its fifth model year without an update of any significance. The CR-V is all-new for the current model year. The Rogue is updated and now offers a third-row option on some trims. Perhaps the biggest upset is the RAV4's sales dominance compared to the all-new Chevy Equinox (23,524 units sold). Chevy put in its best effort on the all-new Equinox and offers it with multiple engines including a new diesel. Yet, the five-year-old RAV4 almost outsold the Equinox by 2 to 1.

Toyota RAV4 Quick Facts
The five-passenger Toyota RAV4 crossover is an IIHS Top Safety Pick Plus-rated vehicle for safety. Available with both conventional and Hybrid drivetrains, the RAV4 is one of the top-selling conventionally-powered automobiles in America, and also one of the top-selling green vehicles in America. The Hybrid trims of the RAV4 outsold all of Tesla in July and outsold the top-selling battery electric car in the country by more than 2 to 1.