Jeep has announced the "Jeep Arctic Yeti Dig" sweepstakes that is being held online at Jeep's Facebook, Twitter or blog sites. Six sweepstake contestants will attend the '2012 Winter X Games 16' held January 26-29 in Aspen, Colo., and dig in the snow to win the Arctic.
Six sweepstakes participants will be randomly selected to attend the Winter X games and on Friday, Jan. 27, will dig in a giant pile of snow to find the "Jeep Yeti." The first to find it will win an all-new Jeep Wrangler Arctic. The sweepstakes runs through Tuesday, Jan. 3.
There are three ways to enter the Jeep Wrangler Arctic sweepstakes:
* Facebook – "Like" the brand and visit the sweepstakes page to submit a registration form and play the Jeep Arctic Yeti Dig game to receive entrance to the sweepstakes. Participants can receive up to three entries per day and an opportunity to double their entries by sharing the sweepstakes with their Facebook friends.
* Twitter – Follow "@Jeep" and, when prompted, tweet back to the brand (include the Jeep handle "@Jeep" and #yetidig). Participants will receive one sweepstakes entry per a 24-hour time period, for their tweet during the promotion period.
* Jeep Blog – Visit the Jeep Blog and comment on the post at http://blog.jeep.com/2011/12/15/arctic-yeti-dig/ (include full name and email) and automatically receive one entry into the sweepstakes.
Two people from Facebook, Twitter and the Jeep blog will be randomly selected to attend the games with a guest and participate in the snow dig for the 2012 Jeep Wrangler Arctic edition.
It's all similar to a Jeep launch at the New York Auto Show a few years ago where the manufacturer buried a Jeep in the mud outside the Javitts Center. Members of New York's Bravest (i.e. the fire department) then hosed their way through the mud to reveal the car. The hottest part was Eva Mendez was involved.
Based on the Wrangler Sahara Limited model, the Arctic's winter theme is immediately recognizable. Available colors are Winter Chill, Bright Silver and Bright White. Exterior features include a body-color hardtop and fender flares, "Arctic" badges on the front fenders, a "Yeti Footprint" decal over part of the driver's side fender and hood, black hood decal and Mopar black fuel filler door and tail lamp guards. Jeep Wrangler Arctic also offers a Wrangler Rubicon tire and wheel package, with unique semi-gloss black 17-inch wheels shod with 32-inch tires.