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Nissan Extends Special Pricing to Military Personnel

Active duty military personnel and members of the reserves will get a break through the Nissan Vehicle Purchase Program, the Japanese manufacturer announced just in time for the Memorial Day holiday, which honors those men and women who made the ultimate sacrifice in defending our freedom.

Under the Nissan Vehicle Purchase Program, members of the U.S. military will be able to purchase or lease a Nissan or Infiniti vehicle at or below dealer invoice. The offer is extended to all active and reserve members of the Army, Navy, Air Force, Marines, National Guard and Coast Guard.

All active and reserve U.S. military are eligible to take advantage of the program, which includes a fixed discount amount of $150 below invoice as well as all applicable incentives for most Nissan vehicles, and at dealer invoice plus applicable incentives for eligible Infiniti vehicles.

Buyers will be required to show a Leave and Earning Statement, Military Identification Card, or other form of documentation that clearly reflects military status. Retired military personnel are not eligible for the program.

“At Nissan, we want to do whatever we can to support our troops,” said Brian Carolin, senior vice president, sales and marketing, Nissan North America. “That’s why Nissan has established exclusive new vehicle pricing for active and reserve members of the U.S. military.”

Other car companies have generous military discount programs but appear to be offered after the deal is made. The Nissan program sets a flat price based on the invoice.

According to, Toyota offers a $500 discount for active military on most of their new vehicles and has a $500 discount incentive for 1st time buyers on most of their new vehicles. Those offers can be combined, which would be helpful to recent graduates of boot camp who might be looking for a new set of wheels.

GM claims it has the best military discount program. With the GM Military Discount, active duty members and Reserves, including their spouses, of the U.S. Air Force, Army, Navy, Marines, National Guard and Coast Guard can save big on most 2011 Chevrolet, Buick and GMC vehicles. More information is available at the GM military discount home page.

Chrysler also offers a military discount. For 2011 model year vehicle purchases and leases, it will continue to offer a $500 cash allowance. The $500 cash allowance covers all new Dodge, Ram, Chrysler and Jeep® vehicles (excludes Viper) and is extended to all qualified enlisted military personnel and veterans. More info is available at its military discount website.

All new car buyers, regardless of military status, should make sure they have done their financial homework before entering into a major purchase like a new car.