Audi's perspective of the 24 Hours of Le Mans will be broadcast across many different Internet outlets, including Facebook and Twitter updates, as well as live streaming on-board video.
Each of Audi's three new R18 prototype TDI diesel race cars entered into Le Mans, which begins Saturday at 3pm, will be equipped with cameras that will stream the full 24 hours of race footage online, as well as telemetry data like the car's speed, current gear, and track position.
Audi fans on social media sites like Facebook and Twitter have already been getting updates since technical inspections began Monday. Updates are now currently being posted as the first Le Mans free practice session is underway. There is also an Audi Sport iPhone mobile app that offers a live ticker.
Audi has won Le Mans nine times since 2000, with four of those wins by TDI diesel-powered race cars, including the R10 and R15. Standing in the way of their tenth victory are their diesel-powered rivals Peugeot, who won the 2009 24 Hours of Le Mans in the 908 HDi prototype, as well as another unique entry, the Hope Racing team who are driving an Oreca prototype with a flywheel/kinetic hybrid drivetrain.