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Winnebago introduces first new travel trailer in 28 years

Today Winnebago Industries (NYSE: WGO) introduced the Winnebago ONE, the first all-new Winnebago brand travel trailer since 1983. It is being assembled by workers at a plant in Middlebury, Ind.

“We are very excited about the introduction of this new product bearing the Winnebago name after a hiatus of nearly 30 years,” said Randy Potts, Winnebago Industries CEO and president.

“Since re-entering the towable market earlier this year, we have made great progress. We have reinvigorated the SunnyBrook Sunset Creek travel-trailer products, introduced new SunnyBrook Raven travel-trailer and fifth-wheel products, while also designing a brand new line of Winnebago travel-trailer products that are distinctly different than anything on the market today.”

The ONE is the beginning of something big. The suggested base retail price for the Winnebago ONE trailer product line ranges from $22,000 to $27,200, company spokeswoman Sheila Davis said today.

“Branding the first travel-trailer line as Winnebago ONE is quite fitting for many reasons,” said Fred Hershberger, national sales manager for Winnebago Industries Towables. “Winnebago ONE represents the first in a series of products that will be launched under the Winnebago brand name. ONE also represents the fact that the affordable, lightweight, all aluminum-framed travel-trailer line is full of features that are industry firsts for a towable product.”

ONE features include standard laminated high-gloss gel-coated fiberglass exteriors, a residential style sectional sofa, a hide-away computer table, interior and exterior convenience centers, industry-best kitchen countertop space, private bathrooms, radius interior ceilings and memory foam mattresses, according to a Winnebago Towables statement.

“We have surveyed many customers and dealers regarding their perceptions of shortcomings in today’s towable products and have addressed those shortcomings in the Winnebago ONE," Hershberger said. "We have a unique opportunity to truly make customers No. 1 and that’s exactly what we intend to do. We are beginning to produce Winnebago ONE trailers and they will soon be making their way to dealers throughout coming weeks.”

Initially, Winnebago ONE is available in four floorplans ranging from 26 feet to 34 feet in length. Winnebago declined to say how many units would be produced.

To inquire about dealership opportunities, contact Winnebago Industries Towables at (574) 825-5250 or email Fred Hershberger at [email protected]. You can reach TN's Hawke Fracassa at [email protected].

Image source: Winnebago Towables