American brothers hellcat
Patrick Rall's picture

Officially Licensed, Colored-Matched Hellcat Challenger and Charger Badges Hit the Market

While the market is chock full of companies making unlicensed items for the Hellcat Challenger and Hellcat Charger, the first aftermarket badging approved by the Chrysler Group has hit the web – with these billet aluminum replacement badges coming in every color available on either of the 707hp Dodge muscle cars.

When the Dodge Challenger SRT Hellcat was introduced, it had badges on the front fenders which simply read “supercharged”. However, when the Dodge Charger SRT Hellcat was introduced to the media shortly before the 2014 Woodward Dream Cruise in Detroit, the 707hp sedan was sporting an aggressive new logo on the fenders. Rather than advertising the fact that it was supercharged, the world’s most powerful sedan was sporting the now-familiar Hellcat head logo.

That fender logo from the Hellcat Charger proved to be so popular that when the first normal production units of the Hellcat Challenger headed out to the owners, they also had the Hellcat head logo.

Since then, the Hellcat head has become a great marketing and branding tool for the Dodge brand and as thousands of people have purchased the Hellcat Challenger and Hellcat Charger, the aftermarket for these beasts has exploded. As you might expect, custom badging has proven to be a popular “upgrade” for the Dodge Hellcat cars, and a long list of companies around the country have offered their own version of the Hellcat logo in billet aluminum (with slight changes made to avoid trademark violations), but American Brother Designs is the first company to offer the actual Hellcat head logo used by the Chrysler Group in billet aluminum – and you can even get them painted to match your high performance Dodge.

American Brothers Designs Hellcat Logo
For those who aren’t familiar with the badging of the 2015-2016 Dodge Challenger and Charger Hellcat models, all of the badges are plastic. Really, all of the badges on every new vehicle sold in America are plastic and they do a fine job, but some owners want to dress their Challenger or Charger up with tougher billet aluminum badges.

If you are one of those people, American Brothers Designs has you covered with their exact replicas of the Hellcat head logo machined out of 6061 billet aluminum. The advantage of these badges being licensed by Mopar is that they are made to the exact specifications of the factory badging, except these are aluminum. Also, unlike the factory badging, the American Brothers Hellcat head logos can be ordered to match the paint color of your car, including Sublime, Plum Crazy, Go Mango and B5 Blue.

These billet aluminum Hellcat logos have a list price of $119 for two and that price includes shipping and your choice of the color. In looking around online, it looks like you can buy the factory plastic badges for around $117/pair, so the custom painted, aluminum badges licensed by Mopar cost a couple bucks more.

Click here to check out the Hellcat Head logo in all of the various colors.


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